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Mobile Marketing Management: Case Studies from Successful Practices

ak76_fr
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GBP 60.00
ApproximatelyAU $116.95
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Located in: Ealing , United Kingdom
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eBay item number:144186686291
Last updated on 07 Jan, 2022 08:02:03 AEDSTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Subject Area
marketing
ISBN
9780367142469
Publication Year
2019
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Mobile Marketing Management: Case Studies from Successful Practices
Item Height
280 mm
Author
Hongbing Hua
Publisher
Taylor & Francis LTD
Subject
Management, Marketing, Business
Item Weight
1497 g
Item Width
210 mm
Number of Pages
444 Pages

About this product

Product Information

With the development of mobile internet technology, people's lifestyle and consumer behavior are changing rapidly. Nowadays, the products on the market are updating more and more frequently, and the traditional marketing theory and brand theory fail to get with the mobile internet. So, what's the innovative marketing to take in the new era? Since 2012, China has entered into the mobile era, and became a major country of mobile internet application. The book summarizes the experience of the author accumulated from many trials and errors in management and marketing innovation, so as to form the pattern of management and marketing for the next 30 years. Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short. In view of the concept of customer-first, it is all about service, and products become productized service concepts. In view of the failure of mass communication, the competition among all services becomes the competition of substance differentiation. Regarding the popularity of self-organization, it becomes a trend to cooperate with people rather than the company to develop the market. In view of the principle of fuzzy market boundary, the enterprises shall optimize their living space and evolve their development space. This book contains numerous case studies along with analysis and creates the discipline of mobile marketing management, providing innovative theories, methods and tools for the marketing of enterprises. Through this book, readers can master the marketing methods of the mobile internet era. They can apply the marketing theory in this book to guide the marketing practice, thus improving marketing efficiency and reducing marketing costs.

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9780367142469
eBay Product ID (ePID)
19046526518

Product Key Features

Number of Pages
444 Pages
Language
English
Publication Name
Mobile Marketing Management: Case Studies from Successful Practices
Publication Year
2019
Subject
Management, Marketing, Business
Type
Textbook
Author
Hongbing Hua
Format
Hardcover

Dimensions

Item Height
280 mm
Item Weight
1497 g
Item Width
210 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Hongbing Hua

Item description from the seller

ak76_fr

ak76_fr

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