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What Kids Buy and Why: The Psychology of Marketing to Kids by Acuff, Dan S.
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eBay item number:144359108077
Item specifics
- Condition
- ISBN-13
- 9780684871172
- PublicationDate
- 01-May-1999
- CategoryBH
- Business/Economics
- Book Title
- What Kids Buy and Why: The Psychology of Marketing to Kids
- Title
- What Kids Buy and Why: The Psychology of Marketing to Kids by Acu
- DescriptionBH
- <b>If you're in the business of marketing or developing products
- BookTitle
- What Kids Buy and Why: The Psychology of Marketing to Kids
- UPC
- 9780684871172
- ISBN
- 9780684871172
- EAN
- 9780684871172
- Format
- Trade Paperback (Us), Paperback
- Language
- English
- Publisher
- The Free Press, Simon & Schuster
- Topic
- Management & Business: General
About this product
Product Information
If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. Based on the latest child development research, What Kids Buy and Why is full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things-why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick. What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including: Johnson & Johnson, Nike, Microsoft, Nestle, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domi's, Hardee's, and Kellogg's. Special features include: * an invative matrix for speedy, accurate product analysis and program development * a clear, step-by-step process for making decisions that increase your product's appeal to kids * tools and techniques for creating characters that kids love
Product Identifiers
Publisher
The Free Press, Simon & Schuster
ISBN-10
0684871173
ISBN-13
9780684871172
eBay Product ID (ePID)
106361900
Product Key Features
Format
Trade Paperback (Us), Paperback
Language
English
Topic
Management & Business: General
Additional Product Features
Place of Publication
New York, NY
Content Note
Black & White Illustrations
Date of Publication
19/12/1997
Country of Publication
United States
Item description from the seller
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eBay item number:144359108077
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