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Market Your Way to Growth by Kotler, Philip -Hcover
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Item specifics
- Condition
- ISBN-13
- 9781118496404
- PublicationDate
- 26-Dec-12
- CategoryBH
- Business/Economics
- Book Title
- Market Your Way to Growth
- Title
- Market Your Way to Growth by Kotler, Philip -Hcover
- DescriptionBH
- <b>Marketing guru Philip Kotler and global marketing strategist M
- BookTitle
- Market Your Way to Growth
- UPC
- 9781118496404
- ISBN
- 9781118496404
- EAN
- 9781118496404
- Publication Year
- 2013
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Market Your Way to Growth: 8 Ways to Win
- Item Height
- 238mm
- Publisher
- John Wiley & Sons Inc
- Item Width
- 160mm
- Subject
- Marketing
- Item Weight
- 398g
- Number of Pages
- 240 Pages
About this product
Product Information
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by the 4 Ps of marketing and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press
Product Identifiers
Publisher
John Wiley & Sons Inc
ISBN-13
9781118496404
eBay Product ID (ePID)
138697701
Product Key Features
Publication Name
Market Your Way to Growth: 8 Ways to Win
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2013
Type
Textbook
Number of Pages
240 Pages
Dimensions
Item Height
238mm
Item Width
160mm
Item Weight
398g
Additional Product Features
Country/Region of Manufacture
United States
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eBay item number:144705561123
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