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Frank Batten: The Untold Story of the Founder of the Weather Channel by Sage (En
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Located in: Melbourne, Australia
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eBay item number:145493710146
Item specifics
- Condition
- ISBN-13
- 9780813931555
- UPC
- Does not apply
- Publication Year
- 2011
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Book Title
- Frank Batten: the Untold Story of the Founder of the Weather Channel
- Publisher
- University of Virginia Press
- Genre
- Biographies & True Stories
- Topic
- Business
- Number of Pages
- 216 Pages
About this product
Product Information
Frank Batten Sr. (1927-2009) created the Weather Channel in 1982, despite mocking by colleagues in the media that around-the-clock weather broadcasts would be as exciting as watching paint dry. The network, and later its companion website, Weather.com, became the largest private weather company in the world and an American cultural icon. Yet few have heard of Batten, a media pioneer whose Virginia newspaper was the only major daily to back school integration. At a time when American corporate greed was making headlines, without fanfare and limelight Batten built a media empire centered on honesty, integrity, and ethics. Starting out in his uncle's newspaper business in Norfolk, Virginia, as a reporter and advertising salesman, he assumed leadership of the Virginian-Pilot and Ledger-Star at the age of twenty-seven and grew Landmark Communications into a media powerhouse. He championed racial equality, a position not often taken in Virginia during the 1950s. His flagship newspaper, the Pilot, was the only daily paper in Virginia to back court-ordered school desegregation. He created two billion-dollar businesses and gave away more than $400 million to charity, nearly all of it to education. As chairman of the Associated Press from 1982 to 1987, he helped guide the news agency back on a sound financial footing. Batten also faced a tremendous personal challenge that would have sidelined many: he lost his vocal cords to cancer two years before starting the Weather Channel. This is the untold story of a man whose name few recognize, yet who helped change the face of the media in the twentieth century.
Product Identifiers
Publisher
University of Virginia Press
ISBN-13
9780813931555
eBay Product ID (ePID)
178031024
Product Key Features
Book Title
Frank Batten: the Untold Story of the Founder of the Weather Channel
Format
Hardcover
Language
English
Topic
Business
Publication Year
2011
Type
Textbook
Genre
Biographies & True Stories
Number of Pages
216 Pages
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax number:
- AU 82107909133
- GB 293967539
Seller assumes all responsibility for this listing.
eBay item number:145493710146
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| Postage and handling | To | Service | Delivery*See delivery notes |
|---|---|---|---|
| Free postage | United States | International Standard : tracked-no signature (7 to 15 business days) | Estimated between Wed, 3 Jul and Mon, 15 Jul to 43230 |
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