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Market Segmentation: How to Do It and How to Profit from It by Malcolm McDonald
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eBay item number:145588437815
Item specifics
- Condition
- ISBN-13
- 9781118432679
- Book Title
- Market Segmentation
- ISBN
- 9781118432679
- Publication Year
- 2012
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Market Segmentation: How to Do It and How to Profit from It
- Item Height
- 244mm
- Publisher
- John Wiley & Sons Inc
- Item Width
- 188mm
- Subject
- Marketing
- Item Weight
- 947g
- Number of Pages
- 512 Pages
About this product
Product Information
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. Why else have hundreds of billions of dollars been wasted on excellent initiatives such as TQM, BPR, Balanced Scorecards, Six Sigma, Knolwedge Management, Innovation, Relationship Marketing and, latterly, CRM? The answer, of course, is because of a structured approach to market segmentation. Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition provides a structured, no-nonsense approach to getting market segmentation right. It is an essential text for professionals and students based on a wealth of practical experience and packed with examples and easily used checklists.
Product Identifiers
Publisher
John Wiley & Sons Inc
ISBN-13
9781118432679
eBay Product ID (ePID)
116053838
Product Key Features
Publication Name
Market Segmentation: How to Do It and How to Profit from It
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2012
Type
Textbook
Number of Pages
512 Pages
Dimensions
Item Height
244mm
Item Width
188mm
Item Weight
947g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax number:
- AU 82107909133
- GB 293967539
Seller assumes all responsibility for this listing.
eBay item number:145588437815
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AU $25.94 | AU $25.94 | United States | International Standard : tracked-no signature (7 to 15 business days) | Estimated between Fri, 10 May and Mon, 20 May to 43230 |
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