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Buzzmarketing: Get People to Talk About Your Stuff by Mark Hughes (English) Pape
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eBay item number:145620300606
Item specifics
- Condition
- ISBN-13
- 9781591842132
- Book Title
- Buzzmarketing
- ISBN
- 9781591842132
- Publication Year
- 2008
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Buzzmarketing: Get People to Talk about Your Stuff
- Item Height
- 215mm
- Publisher
- Penguin Putnam Inc
- Item Width
- 139mm
- Subject
- Business
- Item Weight
- 240g
- Number of Pages
- 256 Pages
About this product
Product Information
As VP of marketing at online retailer Half.com, Mark Hughes didn't have a huge budget for advertising. Yet he helped drive the number of Half.com users from zero to eight million in just three years. His secret? Making the company a magnet for media attention and word-of-mouth, by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com - called one of the greatest publicity coups in history by Time. In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing - which many people talk about these days but few truly understand. He draws on real-world examples of companies that got people to talk about their stuff - from Miller Lite during the Tastes Great - Less Filling era, to American Idol's stunning use of buzz to become a global phenomenon, to current companies that find creative ways to break through the ad-glutted marketplace. Buzzmarketing explores the six secrets of great word-of-mouth campaigns and shows how any company can thrive by pursuing a buzz-driven strategy rather than just hoping for a lucky break. Readers who have enjoyed books like The Tipping Point and Purple Cow will find Buzzmarketing to be the ideal guide to applying buzz to their real-world business needs.
Product Identifiers
Publisher
Penguin Putnam Inc
ISBN-13
9781591842132
eBay Product ID (ePID)
95518481
Product Key Features
Publication Name
Buzzmarketing: Get People to Talk about Your Stuff
Format
Paperback
Language
English
Subject
Business
Publication Year
2008
Type
Textbook
Number of Pages
256 Pages
Dimensions
Item Height
215mm
Item Width
139mm
Item Weight
240g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax number:
- AU 82107909133
- GB 293967539
Seller assumes all responsibility for this listing.
eBay item number:145620300606
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| Postage and handling | Each additional item | To | Service | Delivery*See delivery notes |
|---|---|---|---|---|
| AU $15.11 | AU $15.11 | United States | International Standard : tracked-no signature (7 to 15 business days) | Estimated between Mon, 3 Jun and Wed, 12 Jun to 43230 |
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|---|
| Will usually post within 10 business days of receiving cleared payment. |
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