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The Rise of Brands by Liz Moor (English) Hardcover Book
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Located in: Melbourne, Australia
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eBay item number:145639732108
Item specifics
- Condition
- ISBN-13
- 9781845203832
- Book Title
- The Rise of Brands
- ISBN
- 9781845203832
- Publication Year
- 2007
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- The Rise of Brands
- Item Height
- 234mm
- Publisher
- Bloomsbury Publishing PLC
- Item Width
- 156mm
- Subject
- Sociology
- Number of Pages
- 192 Pages
About this product
Product Information
Brands and logos are all around us - from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the consumer society, but branding was born with civilization, its earliest examples dating to the Roman Empire.Branding is now a growing industry, applied not only to commodities but to charities, cities, the worlds of sport and entertainment, even government initiatives. Such is the ubiquity and power of branding that it is increasingly taken as a sign of the commodification of everyday life and the rapacity of corporate power. Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, The Rise of Brands analyses exactly how brands develop and operate in contemporary society.
Product Identifiers
Publisher
Bloomsbury Publishing PLC
ISBN-13
9781845203832
eBay Product ID (ePID)
96542495
Product Key Features
Publication Name
The Rise of Brands
Format
Hardcover
Language
English
Subject
Sociology
Publication Year
2007
Type
Textbook
Number of Pages
192 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax number:
- AU 82107909133
- GB 293967539
Seller assumes all responsibility for this listing.
eBay item number:145639732108
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Item location:
Melbourne, Australia
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| Postage and handling | Each additional item | To | Service | Delivery*See delivery notes |
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| Will usually post within 10 business days of receiving cleared payment. |
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