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Services Marketing: People, Technology, Strategy (Ninth Edition) by Jochen Wirtz
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- Buy It NowServices Marketing: People, Technology, Strategy (Ninth Edition) by Jochen Wirtz
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eBay item number:145741514055
Item specifics
- Condition
- ISBN-13
- 9781944659820
- Book Title
- Services Marketing: People, Technology, Strategy (Ninth Edition)
- ISBN
- 9781944659820
- Publication Year
- 2021
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Services Marketing: People, Technology, Strategy (Ninth Edition)
- Publisher
- World Scientific Publishing Co Inc (USA)
- Subject
- Marketing
- Number of Pages
- 684 Pages
About this product
Product Information
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact sales@wspc.com.Key Features:
Product Identifiers
Publisher
World Scientific Publishing Co Inc (USA)
ISBN-13
9781944659820
eBay Product ID (ePID)
22049026561
Product Key Features
Publication Name
Services Marketing: People, Technology, Strategy (Ninth Edition)
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2021
Type
Textbook
Number of Pages
684 Pages
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax number:
- AU 82107909133
- GB 293967539
Seller assumes all responsibility for this listing.
eBay item number:145741514055
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