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About this product
Product Identifiers
PublisherAV Akademikerverlag Gmbh & Co. KG
ISBN-103639064844
ISBN-139783639064841
eBay Product ID (ePID)70927956
Product Key Features
Number of Pages156 Pages
Publication NameData Mining for Retail Website Design and Enhanced Marketing
LanguageEnglish
SubjectComputer Science, Web / Design, Databases / Data Mining
Publication Year2008
TypeTextbook
Subject AreaComputers
AuthorAsem Omari
FormatTrade Paperback
Dimensions
Item Height0.3 in
Item Weight8.5 Oz
Item Length9 in
Item Width6 in
Additional Product Features
SynopsisData mining is considered as one of the most powerful technologies that participates greatly in helping companies in any industry to focus on the most important information in their data warehouses. In this book, we developed a new approach that measures the effectiveness of data mining in helping retail websites designers to improve the structure of their websites during the design phase. This approach overcomes web usage mining drawbacks, improves the website design structure, and reduces maintenance efforts needed in the future. We studied the behavior of items with respect to time. We showed how association rule mining can be invested to improve the process of decision making in a retail business through exploring current and previous product buying behavior and predicting and controlling future trends and behaviors. Based on our idea that interesting frequent itemsets are mainly covered by many recent transactions, a new method to mine for interesting frequent itemsets is introduced. Finally, we introduced the TARtool which is a temporal dataset generator and an association rule miner."
