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Search Engine Optimization for Dummies by Peter Kent (2012, Trade Paperback)
AlibrisBooks (455234)
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New Trade paperback
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-101118336852
ISBN-139781118336854
eBay Product ID (ePID)112085999
Product Key Features
Number of Pages456 Pages
LanguageEnglish
Publication NameSearch Engine Optimization for Dummies
SubjectInternet / General, Web / Search Engines
Publication Year2012
TypeTextbook
AuthorPeter Kent
Subject AreaComputers
FormatTrade Paperback
Dimensions
Item Height1 in
Item Weight23.7 Oz
Item Length9.2 in
Item Width7.4 in
Additional Product Features
Edition Number5
Intended AudienceTrade
LCCN2012-942055
Dewey Edition22
IllustratedYes
Dewey Decimal025.04
SynopsisIncrease your online ranking with this beginner guide to SEO! Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you'll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic. Covers search engine basics to help you get started Introduces new coverage on content marketing and reuse, new tracking tools, platform management, and reputation management Details ways to build search-engine friendly sites, register your site with directories and indexes, and use analysis tools to track results Explains how to use link popularity in order to boost rankings Zeroes in on advertising your site by using pay-per-click options Search Engine Optimization For Dummies, 5th Edition is the fun and friendly place to start learning how to move your site to the top of the rankings., Drive your site to the top of search engine results withthese tips, tricks, and secrets A great Web site isn't great unless it is viewed, and 90 percent of Web surfers never look past Page 1 of the search results. SEO expert Peter Kent clearly shows what you need to do to stay ahead of the competition. You'll discover how to set up your Web pages for the best chance of first-page rankings and reap the rewards of a fully optimized site! Rankings are money good search rankings bring in customers and eyeballs that provide you sales and ad revenue Brick by brick build a strong foundation of basic SEO skills as you select the best keywords and create a sensible site Say it with a smile ensure your site is search-engine friendly by following key techniques and avoiding ones that get you blacklisted Make a splash find out which search engines and directories you should target, how to register your site, and what you need to do to get indexed Traffic is good discover additional steps you can take to drive visitors to your site, including posting videos, using social media, and gaining backlinks Open the book and find: Steps for setting up pages that search engines will index Secrets for giving your site greater visibility in search engines Ways to ensure you appear in local search results Tips for selecting the right keywords in your Web pages Details on building an effective linking strategy How to make the most of social networking and video Techniques to track how your site is doing Learn to: Develop a search strategy and use local search capabilities Build sites that increase your search visibility Analyze results with updated tracking tools Maximize content marketing and reputation management strategies, Increase your online ranking with this beginner guide to SEO Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you'll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic. Covers search engine basics to help you get started Introduces new coverage on content marketing and reuse, new tracking tools, platform management, and reputation management Details ways to build search-engine friendly sites, register your site with directories and indexes, and use analysis tools to track results Explains how to use link popularity in order to boost rankings Zeroes in on advertising your site by using pay-per-click options Search Engine Optimization For Dummies, 5th Edition is the fun and friendly place to start learning how to move your site to the top of the rankings., Increase your online ranking with this beginner guide to SEO! Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers.
LC Classification NumberTK5105.884
