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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other...
by Danesi, Marcel | PB | LikeNew
US $10.65
ApproximatelyAU $16.58
Condition:
“Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, ”... Read moreabout condition
Like new
A book that looks new but has been read. Cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
- Buy It NowWhy It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other...
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Postage:
Free Economy Shipping.
Estimated between Tue, 5 Aug and Sat, 9 Aug to 94104
Located in: Aurora, Illinois, United States
Returns:
30-day returns. Seller pays for return postage.
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Seller assumes all responsibility for this listing.
eBay item number:146379158180
Item specifics
- Condition
- Like new
- Seller notes
- Binding
- Paperback
- Book Title
- Why It Sells
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780742555457
About this product
Product Identifiers
Publisher
Rowman & Littlefield Publishers, Incorporated
ISBN-10
0742555453
ISBN-13
9780742555457
eBay Product ID (ePID)
60091889
Product Key Features
Number of Pages
220 Pages
Language
English
Publication Name
Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Publication Year
2007
Subject
Marketing / General, Consumer Guides, Consumer Behavior, Advertising & Promotion
Type
Not Available
Subject Area
Reference, Business & Economics
Series
The R&L Series in Mass Communication Ser.
Format
Perfect
Dimensions
Item Height
0.5 in
Item Weight
11.7 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
LCCN
2007-016167
Reviews
Marcel Danesi achieves a goal to which many aspire: to write a book that is a pleasure to read, but which is informed by the most recent theories regarding how media's messages are created and then conveyed to the general public. We discover that the compelling, yet seemingly simple, information that ads provide rests on a profound insight into how meanings are produced and subsequently interpreted. This outstanding book adds to our growing understanding of how messages are created in our daily lives., "This volume is easy to read and understand, and is supported with a glossary, reference, and list of online resources. Summing Up: Recommended. Lower- and upper-division undergraduates, graduate students, faculty." -- Choice Reviews "Marcel Danesi achieves a goal to which many aspire: to write a book that is a pleasure to read, but which is informed by the most recent theories regarding how media's messages are created and then conveyed to the general public. We discover that the compelling, yet seemingly simple, information that ads provide rests on a profound insight into how meanings are produced and subsequently interpreted. This outstanding book adds to our growing understanding of how messages are created in our daily lives." --Paul Colilli, professor, Laurentian University, and visiting professor, Middlebury College, This volume is easy to read and understand, and is supported with a glossary, reference, and list of online resources. Summing Up: Recommended. Lower- and upper-division undergraduates, graduate students, faculty.
Intended Audience
Trade
Table Of Content
Chapter 1 Preface Chapter 2 1 What Is Advertising? Chapter 3 2 General Techniques and Strategies Chapter 4 3 Brand Names Chapter 5 4 Logos Chapter 6 5 Language-Based Techniques Chapter 7 6 Art Chapter 8 7 The Meanings of Ads Chapter 9 8 Marketing Chapter 10 9 Advertising and Society Chapter 11 Glossary Chapter 12 References Chapter 13 Further Reading Chapter 14 Online Resources
Synopsis
Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi--an entertaining and insightful tour guide--decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche., Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche., Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.
LC Classification Number
HF5823.D255 2007
Item description from the seller
Seller feedback (5,694,243)
- c***m (417)- Feedback left by buyer.Past 6 monthsVerified purchaseWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- v***v (2057)- Feedback left by buyer.Past monthVerified purchaseAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.
- 2***j (113)- Feedback left by buyer.Past monthVerified purchaseI've ordered several items from this vendor now and they've always been what they were advertised as. This was no exception. Both discs were in great shape as well as their jewel cases. Delivery is good, packaging is simple but effective for what you're paying and I haven't had any get damaged. Will keep buying from this vendor because of the results so far and good prices, too.
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Seller feedback (5,694,243)
- c***m (417)- Feedback left by buyer.Past 6 monthsVerified purchaseWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- v***v (2057)- Feedback left by buyer.Past monthVerified purchaseAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.
- 2***j (113)- Feedback left by buyer.Past monthVerified purchaseI've ordered several items from this vendor now and they've always been what they were advertised as. This was no exception. Both discs were in great shape as well as their jewel cases. Delivery is good, packaging is simple but effective for what you're paying and I haven't had any get damaged. Will keep buying from this vendor because of the results so far and good prices, too.