Baidu SEO : Challenges and Intricacies of Marketing in China by Véronique Duong (2017, Hardcover)
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SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.) In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book.
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-101786301113
ISBN-139781786301116
eBay Product ID (ePID)238205805
Product Key Features
Number of Pages160 Pages
Publication NameBaidu Seo : Challenges and Intricacies of Marketing in China
LanguageEnglish
SubjectE-Commerce / Internet Marketing, Popular Culture, Web / Search Engines, Asia / China
Publication Year2017
TypeTextbook
Subject AreaComputers, Business & Economics, History, Social Science
AuthorVéronique Duong
FormatHardcover
Dimensions
Item Height0.6 in
Item Weight12.6 Oz
Item Length9.3 in
Item Width6.4 in
Additional Product Features
Intended AudienceScholarly & Professional
