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Brand Plan Rx: The Marketer's Guide to Building a Thriving Health and...
by Saba, Markus; Gentile, Hilary | PB | VeryGood
US $17.36
ApproximatelyAU $26.62
Condition:
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... Read moreabout condition
Very good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
3 available
- Buy It NowBrand Plan Rx: The Marketer's Guide to Building a Thriving Health and...
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Postage:
Free Economy Shipping.
Estimated between Thu, 14 Aug and Mon, 18 Aug to 94104
Located in: Aurora, Illinois, United States
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30-day returns. Seller pays for return postage.
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eBay item number:146433258322
Item specifics
- Condition
- Very good
- Seller notes
- Binding
- Paperback
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781774581032
About this product
Product Identifiers
Publisher
Page Two Press
ISBN-10
1774581035
ISBN-13
9781774581032
eBay Product ID (ePID)
20071152354
Product Key Features
Book Title
Brand Plan RX : the Marketer's Guide to Building a Thriving Health and Wellness Brand
Number of Pages
216 Pages
Language
English
Publication Year
2021
Topic
Industries / Pharmaceutical & Biotechnology, Marketing / Research
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
11.4 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
Reviews
"How do you market a successful brand in today's constantly changing healthcare industry? Markus Saba and Hilary Gentile have spent decades confronting that challenge. In Brand Plan Rx, they show us how to use a simple and powerful framework of inspirational storytelling." -Arianna Huffington, founder and CEO, Thrive Global "Finally, a book that considers all the distinct factors of marketing in the healthcare industry. Practical, to the point, entertaining, educational, and illustrated with helpful case studies... I wish I would have had access to this guideline and blueprint earlier." -Rolf Hoffmann, chairman of the board of directors, Biotest; former senior executive, Amgen and Eli Lilly "Brand Plan Rx captures the essence of brand planning in the pharma/biotech space. The importance of the concepts of choice and cohesion cannot be underestimated. Markus Saba and Hilary Gentile bring those concepts to life in a manner that is clear, simple, and practical." -Enrique Conterno, chief executive officer, FibroGen, Inc. "Brand management in healthcare is equal parts science and art. Brand teams need a simple yet comprehensive framework to assess the enormous amounts of data on markets, competition, customers, and brands. A good framework helps teams distill the data into insights-this is the science part. And then comes the art-clear, concise, and compelling storytelling. Brand Plan Rx helps teams do all of the above with a simple and effective framework, tried and true tips, and illuminating case studies. I recommend this book to all commercial leaders in our industry and will make this a must-read for all my brand teams moving forward." -Burcu Eryilmaz, VP, Sanofi Genzyme "Markus Saba and Hilary Gentile have emerged as experts in a rapidly shifting ecosystem of health and innovation, and have spent decades spearheading thousands of successful launches. Brand Plan Rx is an essential guide from the leading voices architecting the future of truth and trust for global brands." -Danielle Kayembe, founder and CEO, GreyFire Impact
Synopsis
"How do you market a successful brand in today's constantly changing healthcare industry? Markus Saba and Hilary Gentile have spent decades confronting that challenge. In Brand Plan Rx, they show us how to use a simple and powerful framework of inspirational storytelling." -Arianna Huffington, founder and CEO, Thrive Global Build a healthcare brand that changes lives. A thriving brand requires a plan. Even the best marketing ideas cannot come to fruition without a cohesive brand plan. This is especially relevant and challenging in the health and wellness industry. Brand Plan Rx provides a proven road map that empowers you to make the choices that drive demand and will get you to synthesize your plan onto one page designed specifically with the health and wellness industry in mind. In Brand Plan Rx, healthcare and pharmaceutical marketing executives, professor Markus Saba and marketer Hilary Gentile, provide a step-by-step formula to uncover the unique needs that drive brand choice in the health and wellness industry. Drawing on their decades of work in launching major pharmaceutical and wellness brands, they outline exactly how you can create a strong, effective brand plan to launch and market your brand. Brand Plan Rx's Choice Map guides you through the difficult decisions that will build your brand. You will bring it all together into a cohesive and clear brand story. As you master synthesis and clarity, you will create a one-page Cohesion Map, a clear roadmap to use as your sounding board for all decisions you make for your brand. Ultimately, you'll learn how to apply traditional marketing principles to the healthcare space so that your brand will make a marked difference in people's lives. "Captures the essence of brand planning in the pharma/biotech space in a manner that is clear, simple, and practical." -Enrique Conterno, CEO, FibroGen, Inc. "A book that considers all the distinct factors of marketing in the healthcare industry. Practical, to the point, entertaining, and educational." -Rolf Hoffmann, chairman of the board of directors, Biotest "I recommend this book to all commercial leaders in our industry." -Burcu Eryilmaz, VP, Sanofi Genzyme "An essential guide from industry experts who have spearheaded thousands of successful launches." -Danielle Kayembe, founder and CEO, GreyFire Impact, Healthcare and pharmaceutical marketing executives, professor Markus Saba and marketer Hilary Gentile, provide a step-by-step formula to uncover the unique needs that drive brand choice in the health and wellness industry.
Item description from the seller
Seller feedback (5,701,696)
- c***m (423)- Feedback left by buyer.Past 6 monthsVerified purchaseWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!The Internment of Japanese Americans During World War II (#146005407795)
- v***v (2063)- Feedback left by buyer.Past monthVerified purchaseAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.
- 2***j (113)- Feedback left by buyer.Past monthVerified purchaseI've ordered several items from this vendor now and they've always been what they were advertised as. This was no exception. Both discs were in great shape as well as their jewel cases. Delivery is good, packaging is simple but effective for what you're paying and I haven't had any get damaged. Will keep buying from this vendor because of the results so far and good prices, too.
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Seller feedback (5,701,696)
- c***m (423)- Feedback left by buyer.Past 6 monthsVerified purchaseWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!The Internment of Japanese Americans During World War II (#146005407795)
- v***v (2063)- Feedback left by buyer.Past monthVerified purchaseAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.
- 2***j (113)- Feedback left by buyer.Past monthVerified purchaseI've ordered several items from this vendor now and they've always been what they were advertised as. This was no exception. Both discs were in great shape as well as their jewel cases. Delivery is good, packaging is simple but effective for what you're paying and I haven't had any get damaged. Will keep buying from this vendor because of the results so far and good prices, too.