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Strategisches Online-Marketing. Bedeutung von Suchmaschinenoptimierung und Local

AU $93.20
4 payments of AU $23.30 with Afterpay
Condition:
Brand new
3 available
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AU $15.16 International Standard : tracked-no signature (7 to 15 business days).
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Located in: Melbourne, Australia
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Estimated between Wed, 11 Jun and Mon, 23 Jun to 94104
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eBay item number:146521008375
Last updated on 10 May, 2025 07:48:19 AESTView all revisionsView all revisions

Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN-13
9783656986874
Book Title
Strategisches Online-Marketing. Bedeutung von Suchmaschinenoptimi
ISBN
9783656986874
Publication Year
2016
Type
Textbook
Format
Paperback
Language
German
Publication Name
Strategisches Online-Marketing. Bedeutung Von Suchmaschinenoptimierung Und Local Seo Fur Zahnarzte
Item Height
210 mm
Author
Miriam Rahebi
Publisher
GRIN Verlag
Subject
Marketing
Item Weight
91 g
Item Width
148 mm
Number of Pages
60 Pages

About this product

Product Information

Bachelorarbeit aus dem Jahr 2016 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Hochschule Fresenius; Koeln (Fachbereich Wirtschaft & Medien), Sprache: Deutsch, Abstract: Die Bachelorthesis befasst sich mit den Erfolgsfaktoren eines strategischen Online-Marketing-Konzeptes und dessen Implementierung im medizinischen Marketingbereich. Es wird beschrieben, dass auch Mediziner ihr Praxiskonzept im heutigen Zeitalter strategisch neu definieren und sich im Netz vorteilhaft prasentieren mussen. Dies liegt am zunehmenden Wettbewerbsdruck und der Bedeutungszunahme mobiler Endgerate. Die vorliegende Arbeit besteht aus einem strategischen und einem quantitativen Teil. Der strategische Teil setzt sich aus einer ausfuhrlichen Betrachtung bedeutsamer Bereiche eines Online-Marketing-Konzeptes auseinander. Die Bachelor Arbeit zeigt, die Relevanz eines strukturierten und optimierten Online-Marketing-Konzeptes auf. Sie betrachtet insbesondere die Ziele im Online-Marketing speziell fur den zahnmedizinischen Bereich, wozu die Identifizierung des Zielmarkts und der Zielgruppe zahlt. Ausserdem werden strategische Fragen bezuglich der Suchmaschinenoptimierung, die eine bedeutsame Position im Bereich Online-Marketing ist, erlautert und bewertet. Des Weiteren wird der strategische Suchmaschinenoptimierungsbereich fur lokale Dienstleister, das sogenannte Local SEO, behandelt und ein Bezug zu den oertlichen Gegebenheiten in Kombination mit einer Dentalwebseite zusammengestellt. Diese Arbeit beschreibt unter anderem auch die Webseitenoptimierung, die Zahnarzte tatigen koennen, um eine optimale Ausarbeitung ihrer persoenlichen Webseite zu erhalten. Es werden die Struktur und Aufbau, der richtige Domainname, die Startseite sowie die Webseitengestaltung im engeren Sinne definiert und Verbesserungsvorschlage gegeben. Zur Webseitengestaltung gehoeren die Benutzerfreundlichkeit, der fachlich angemessene Inhalt sowie das passende Design einer Zahnar

Product Identifiers

Publisher
GRIN Verlag
ISBN-13
9783656986874
eBay Product ID (ePID)
228275387

Product Key Features

Subject
Marketing
Publication Year
2016
Number of Pages
60 Pages
Publication Name
Strategisches Online-Marketing. Bedeutung Von Suchmaschinenoptimierung Und Local Seo Fur Zahnarzte
Language
German
Type
Textbook
Author
Miriam Rahebi
Format
Paperback

Dimensions

Item Height
210 mm
Item Weight
91 g
Item Width
148 mm

Additional Product Features

Title_Author
Miriam Rahebi

Item description from the seller

Seller business information

VAT number: AU 82107909133, GB 293967539
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