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Inspired: How to Create Tech Products Customers Love by Marty Cagan (English) Ha

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eBay item number:146559156037
Last updated on 04 Jun, 2025 12:38:22 AESTView all revisionsView all revisions

Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN-13
9781119387503
Book Title
Inspired
ISBN
9781119387503
Publication Year
2018
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Inspired: How to Create Tech Products Customers Love
Item Height
233 mm
Author
Marty Cagan
Publisher
John Wiley & Sons Inc
Subject
Management, Business
Item Weight
574 g
Item Width
163 mm
Number of Pages
368 Pages

About this product

Product Information

How do today's most successful tech companies Amazon, Google, Facebook, Netflix, Tesla design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations dramatically improving their own product efforts. Whether you're an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author's own personal stories and profiles of some of today's most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new sharing the latest practices and techniques of today's most-successful tech product companies, and the men and women behind every great product.

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9781119387503
eBay Product ID (ePID)
16046425728

Product Key Features

Number of Pages
368 Pages
Language
English
Publication Name
Inspired: How to Create Tech Products Customers Love
Publication Year
2018
Subject
Management, Business
Type
Textbook
Author
Marty Cagan
Format
Hardcover

Dimensions

Item Height
233 mm
Item Weight
574 g
Item Width
163 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Marty Cagan
Series Title
Silicon Valley Product Group

Item description from the seller

Seller business information

VAT number: AU 82107909133, GB 293967539
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