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Die Gruppendiskuss
AU $121.69
Condition:
Brand new
A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details.
3 available
- Buy It NowDie Gruppendiskussion in der Marktforschung: Grundlagen -- Moderation -- Auswert
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Postage:
AU $15.16 International Standard : tracked-no signature (7 to 15 business days).
International delivery of items may be subject to customs processing and additional charges.
Located in: Melbourne, Australia
Delivery:
Estimated between Wed, 18 Jun and Mon, 30 Jun to 94104
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30-day returns. Buyer pays for return postage. If you use an eBay postage label, it will be deducted from your refund amount.
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eBay item number:146570276265
Item specifics
- Condition
- ISBN-13
- 9783531133171
- Book Title
- Die Gruppendiskussion in der Marktforschung
- ISBN
- 9783531133171
- Publication Year
- 1998
- Type
- Textbook
- Format
- Paperback
- Language
- German
- Publication Name
- Die Gruppendiskussion in Der Marktforschung: Grundlagen -- Moderation -- Auswertung Ein Praxisleitfaden
- Item Height
- 210 mm
- Publisher
- Springer Fachmedien Wiesbaden
- Subject
- Marketing
- Item Weight
- 209 g
- Item Width
- 148 mm
- Number of Pages
- 161 Pages
About this product
Product Information
Die Gruppendiskussion ist das vermutlich am haufigsten verwendete qualitative Verfahren in der Marktforschung, dessen Erkenntnispotential aber meist nicht voll ausgeschoepft wird. Mit Hilfe einer stringent ganzheitlichen Herangehensweise kann die Marktforschung ihre aus Gruppendiskussionen gewonnenen Ergebnisse konsequent optimieren. Die Autoren bieten nun erstmals einen fundierten UEberblick uber die Moeglichkeiten des Verfahrens, in der sie wissenschaftliche Grundlichkeit mit langjahriger Praxiserfahrung verbinden. Der Praxisleitfaden umfasst methodische Grundlagen, Moderationstechniken und systematische Auswertung. Er eignet sich als Einfuhrung in die Moderation ebenso wie als Kompendium fur erfahrene Praktiker der Marktforschung oder benachbarter Bereiche und kann in der Methodenausbildung einschlagiger Studiengange (Psychologie, Soziologie, BWL) eingesetzt werden.
Product Identifiers
Publisher
Springer Fachmedien Wiesbaden
ISBN-13
9783531133171
eBay Product ID (ePID)
190451931
Product Key Features
Number of Pages
161 Pages
Language
German
Publication Name
Die Gruppendiskussion in Der Marktforschung: Grundlagen -- Moderation -- Auswertung Ein Praxisleitfaden
Publication Year
1998
Subject
Marketing
Type
Textbook
Format
Paperback
Dimensions
Item Height
210 mm
Item Weight
209 g
Item Width
148 mm
Additional Product Features
Country/Region of Manufacture
Germany
Item description from the seller
Seller business information
VAT number: AU 82107909133, GB 293967539
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Seller feedback (1,464,104)
- c***c (460)- Feedback left by buyer.Past 6 monthsVerified purchaseA reliable and professional seller offering a wide range of items. Not always the cheapest option but certainly a store upon which you can depend. My goods were dispatched promptly, packaged appropriately and, upon receipt, found to be exactly as described. Communication throughout the process was good and I'd have no hesitation in purchasing from here in the future.Possibility (Wonder & Imagination) 500 Piece Jigsaw Puzzle by Paperblanks Hardco (#146371979206)
- e***s (339)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat seller! Quality product, arrived as described, mint condition. Packaged well, a great value for this product, cosmetic appearance matched the listing, super fast shipping and flawless communication. A++In Plain Sight: An investigation into UFOs and impossible science by Ross Coulth (#146114618705)
- a***h (344)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent seller! Item arrived exactly as described, well-packaged, and earlier than expected. Communication was smooth and professional throughout the whole process. Would definitely buy from this seller again. Great value ,Highly recommended!The Power of TED* (*The Empowerment Dynamic): 10th Anniversary Edition by David (#135477621345)