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The Orange Code How ING Direct Succeeded by Being Rebel by Kuhlmann Arkadi
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Located in: Sydney, Australia
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eBay item number:154783224796
Item specifics
- Condition
- ISBN-13
- 9780470538791
- PublicationDate
- 15-March-2010
- CategoryBH
- Business/Economics
- Book Title
- The Orange Code: How ING Direct Succeeded by Being a Rebel with a
- Title
- The Orange Code How ING Direct Succeeded by Being Rebel by Kuhlma
- DescriptionBH
- How championing consumers led to ING Direct's revolutionary rise
- BookTitle
- The Orange Code: How ING Direct Succeeded by Being a Rebel with a
- ISBN
- 9780470538791
- Publication Year
- 2010
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- The Orange Code: How Ing Direct Succeeded by Being a Rebel with a Cause
- Item Height
- 228mm
- Publisher
- John Wiley & Sons Inc
- Item Width
- 153mm
- Subject
- Finance, Business
- Item Weight
- 436g
- Number of Pages
- 272 Pages
About this product
Product Information
How championing consumers led to ING Direct's revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history. The Orange Code recounts ING Direct's intriguing story, explaining the philosophy of its founder Arkadi Kuhlmann-who believes in the power of individuals to control their financial destiny-and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. Discusses the unconventional approach to business strategy, leadership, and management that built ING Direct Written by the company's CEO, Arkadi Kuhlmann, the driving force behind this unique company and its approach and Bruce Philp, the branding expert who has worked with some of the world's most well-known and valuable brands Reveals how the cause of personal financial empowerment has made everyone a winner in the ING Direct story The level of success achieved by ING Direct holds some important lessons and offers some much-needed inspiration to a business world that could use a little of both right now.
Product Identifiers
Publisher
John Wiley & Sons Inc
ISBN-13
9780470538791
eBay Product ID (ePID)
96854433
Product Key Features
Publication Name
The Orange Code: How Ing Direct Succeeded by Being a Rebel with a Cause
Format
Paperback
Language
English
Subject
Finance, Business
Publication Year
2010
Type
Textbook
Number of Pages
272 Pages
Dimensions
Item Height
228mm
Item Width
153mm
Item Weight
436g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:154783224796
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