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Pop: Truth and Power at the Coca-Cola Company By Constance Hays. Hardback
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Located in: Nerang, QLD, Australia
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eBay item number:155406716360
Item specifics
- Condition
- Series
- N/a
- Subject Area
- Pop
- Narrative Type
- Fiction
- Topic
- Coca Cola
- ISBN
- 9780091799687
- Publication Year
- 2004
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Pop
- Publisher
- CornerStone
- Subject
- History, Business
- Item Weight
- 669g
- Number of Pages
- 416 Pages
About this product
Product Information
Coca-Cola is the worl'd best known brand and perhaps the most quintessentially American one- a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonization, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns. New York reporter Constance L Hays examines the 116 year history of Coca-Cola by describing the charismatic, driven men who, generation after generation, made Coke the world's best known brand- the Cuban exile who worked his way up the company to become Chief Executive is just one of the senior managers whose grip on the company led it down extraordinary paths. Starting with its creation after the Civil War and continuing with its dominion of the domestic and world-wide soft drink business, the story of Coca-cola is one of opportunity, hope, teamwork and love as well as salesmanship, hubris, ambition and greed.
Product Identifiers
Publisher
CornerStone
ISBN-13
9780091799687
eBay Product ID (ePID)
96157085
Product Key Features
Publication Name
Pop
Format
Hardcover
Language
English
Subject
History, Business
Publication Year
2004
Type
Textbook
Number of Pages
416 Pages
Dimensions
Item Weight
669g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:155406716360
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Item location:
Nerang, QLD, Australia
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i***o (765)- Feedback left by buyer.
Past 6 months
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Great DVD set exactly as described. Well packaged and fast post. Pleasure to deal with, which made for a Perfect ebay transaction. Looking forward to dealing with you again soon. Thanks A++++
a***e (8)- Feedback left by buyer.
Past 6 months
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Shipped out same day as purchased, wrapped carefully and arrived in same condition as described and viewed in post. Excellent service
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