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Pricing and Human Capital: A Guide to Developing a Pricing Career, Managing Pric

GBP 16.23
ApproximatelyAU $31.63
Condition:
Very good
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Located in: Rossendale, United Kingdom
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eBay item number:155475254675
Last updated on 24 Sep, 2024 23:24:14 AESTView all revisionsView all revisions

Item specifics

Condition
Very good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Book Title
Pricing and Human Capital: A Guide to Developing a
ISBN
9781138900530
Publication Year
2015
Type
Textbook
Format
Paperback
Language
English
Publication Name
Pricing and Human Capital: A Guide to Developing a Pricing Career, Managing Pricing Teams, and Developing Pricing Skills
Item Height
234 mm
Author
Stephan M Liozu
Publisher
Taylor & Francis LTD
Item Width
156 mm
Subject
Management, Marketing
Item Weight
363 g
Number of Pages
214 Pages

About this product

Product Information

The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing professionals are increasingly accepted as fully fledged members of marketing and finance teams. However, in many of these organizations, pricing professionals are often misunderstood and neglected from a career and talent perspective. Furthermore, the literature is still silent on how to manage and develop pricing teams. Pricing and Human Capital explores the specific nature of pricing human resources and focuses on how to manage pricing teams, pricing talent, pricing careers and how to organize the pricing function for success. It is dedicated to the pricing function and is aimed at helping pricing professionals manage their career within marketing, finance, sales or IT departments. By focusing on specific practical tips, tools and recommendations that pricing and HR teams can adopt to improve their relationships, and including extensive interviews with senior pricing executives, it is the perfect toolkit for both HR and pricing professionals. This valuable textbook with its collection of cases in pricing will also be essential for students and tutors of marketing and sales.

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9781138900530
eBay Product ID (ePID)
213406667

Product Key Features

Author
Stephan M Liozu
Publication Name
Pricing and Human Capital: A Guide to Developing a Pricing Career, Managing Pricing Teams, and Developing Pricing Skills
Format
Paperback
Language
English
Subject
Management, Marketing
Publication Year
2015
Type
Textbook
Number of Pages
214 Pages

Dimensions

Item Height
234 mm
Item Width
156 mm
Item Weight
363 g

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Stephan M Liozu

Item description from the seller

Business seller information

Value Added Tax number:
  • GB 901578627
WeBuyBooks

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