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Yield Management : Strategies for the Service Industries by Una McMahon, Anthony

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eBay item number:155804027731
Last updated on 29 Jul, 2024 13:17:05 AESTView all revisionsView all revisions

Item specifics

Condition
Like new: A book that looks new but has been read. Cover has no visible wear, and the dust jacket ...
ISBN
9780826448255
Subject Area
Business & Economics
Publication Name
Yield Management : Strategies for the Service Industries
Publisher
Cengage Learning
Item Length
9.4 in
Subject
Management
Publication Year
2001
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
1 in
Author
Anthony Ingold, Ian Yeoman, Una Mcmahon
Features
New Edition
Item Weight
22.6 Oz
Item Width
6.6 in
Number of Pages
368 Pages

About this product

Product Identifiers

Publisher
Cengage Learning
ISBN-10
0826448259
ISBN-13
9780826448255
eBay Product ID (ePID)
1799534

Product Key Features

Number of Pages
368 Pages
Publication Name
Yield Management : Strategies for the Service Industries
Language
English
Publication Year
2001
Subject
Management
Features
New Edition
Type
Textbook
Subject Area
Business & Economics
Author
Anthony Ingold, Ian Yeoman, Una Mcmahon
Format
Trade Paperback

Dimensions

Item Height
1 in
Item Weight
22.6 Oz
Item Length
9.4 in
Item Width
6.6 in

Additional Product Features

Edition Number
2
Intended Audience
Scholarly & Professional
Reviews
Introduction. Part I: The Principle of Yield Management. A Strategic Approach to Yield Management. Economic Theory of Pricing for the Hospitality and Tourism Industry. Legal Aspects. Quantitative Aspects of Yield Management. Part II: Models of Yield Management. Perspectives on Pricing Decision in the Inclusive Holiday Industry. Defining Yield Management and Measuring Its Impact on Hotel Performance. MERLIN: Model to Evaluate Revenue and Loadings for Intercity. Part III: Decision-Making. Decision-Making. Productivity and Yield Management. Computerized Yield Management Systems: Lessons from the Airline Industry. Revenue Management over the Internet: A Study of the Irish Hotel Industry. The Use of Marketing Information Systems and Yield Management in the Hospitality Industry. Part IV: Service Sector Industries. Yield Management and the Airline Industry. Yield Management in Budget Airlines. Revenue Management in Scottish Visitor Attractions. Yield Management Practices. Application of Yield Management to the Hotel Industry. Yield Management and the Restaurant Industry. Capacity Management in the Cruise Industry. Capacity Management in the Football Industry. Conference Sector Capacity Management.
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
338.4/068
Table Of Content
Introduction.PART I: THE PRINCIPLE OF YIELD MANAGEMENT.1. A Strategic Approach to Yield Management.2. Economic Theory of Pricing for the Hospitality and Tourism Industry.3. Legal Aspects.4. Quantitative Aspects of Yield Management.PART II: MODELS OF YIELD MANAGEMENT.5. Perspectives on Pricing Decision in the Inclusive Holiday Industry.6. Defining Yield Management and Measuring Its Impact on Hotel Performance.7. MERLIN: Model to Evaluate Revenue and Loadings for Intercity.PART III: DECISION-MAKING.8. Decision-Making.9. Productivity and Yield Management.10. Computerized Yield Management Systems: Lessons from the Airline Industry.11. Revenue Management over the Internet: A Study of the Irish Hotel Industry.12. The Use of Marketing Information Systems and Yield Management in the Hospitality Industry.PART IV: SERVICE SECTOR INDUSTRIES.13. Yield Management and the Airline Industry.14. Yield Management in Budget Airlines.15. Revenue Management in Scottish Visitor Attractions.16. Yield Management Practices.17. Application of Yield Management to the Hotel Industry.18. Yield Management and the Restaurant Industry.19. Capacity Management in the Cruise Industry.20. Capacity Management in the Football Industry.21. Conference Sector Capacity Management.
Edition Description
New Edition
Synopsis
This is fully revised and updated edition of a groundbreaking text that defines and analyzes the concept of yield and revenue management with special reference to the airline and hotel industries., Yield management was invented by the American airline industry in the 1970s, and has evolved from a highly specialised concept into one of the most commonly used pricing tools around the world. It is now used globally by all airlines, by the vast majority of hotels, and is becoming popular in many other industries. This text explains, outlines and illustrates the principles of yield management. The second edition contains new chapters on the areas in which yield management has caught on since initial publication, including railway pricing, sports event pricing, and more., This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.
LC Classification Number
HD9980.5.Y53 2000

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