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Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing by R
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Located in: Melbourne, Australia
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Estimated between Fri, 28 Jun and Wed, 10 Jul to 43230
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eBay item number:156126754520
Item specifics
- Condition
- ISBN-13
- 9781108724265
- Book Title
- Trustworthy Online Controlled Experiments
- ISBN
- 9781108724265
- Publication Year
- 2020
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Trustworthy Online Controlled Experiments: a Practical Guide to A/B Testing
- Item Height
- 226mm
- Publisher
- Cambridge University Press
- Item Width
- 152mm
- Subject
- Computer Science, Management, Marketing
- Item Weight
- 400g
- Number of Pages
- 288 Pages
About this product
Product Information
Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to * Use the scientific method to evaluate hypotheses using controlled experiments * Define key metrics and ideally an Overall Evaluation Criterion * Test for trustworthiness of the results and alert experimenters to violated assumptions * Build a scalable platform that lowers the marginal cost of experiments close to zero * Avoid pitfalls like carryover effects and Twyman's law * Understand how statistical issues play out in practice.
Product Identifiers
Publisher
Cambridge University Press
ISBN-13
9781108724265
eBay Product ID (ePID)
23046447949
Product Key Features
Publication Name
Trustworthy Online Controlled Experiments: a Practical Guide to A/B Testing
Format
Paperback
Language
English
Subject
Computer Science, Management, Marketing
Publication Year
2020
Type
Textbook
Number of Pages
288 Pages
Dimensions
Item Height
226mm
Item Width
152mm
Item Weight
400g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax number:
- AU 82107909133
- GB 293967539
Seller assumes all responsibility for this listing.
eBay item number:156126754520
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Item location:
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