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Commercial Culture: The Mass Media System and the Public Interest by Leo Bogart
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- Buy It NowCommercial Culture: The Mass Media System and the Public Interest by Leo Bogart
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eBay item number:156136428332
Item specifics
- Condition
- ISBN-13
- 9780195090987
- Type
- NA
- Publication Name
- NA
- UPC
- Does not apply
- Publication Year
- 1996
- Format
- Hardcover
- Language
- English
- Book Title
- Commercial Culture: the Mass Media System and the Public Interest
- Item Height
- 242mm
- Publisher
- Oxford University Press Inc
- Item Width
- 164mm
- Item Weight
- 775g
- Number of Pages
- 396 Pages
About this product
Product Information
American mass media are the world's most diverse, rich and free. But their dazzling resources, variety, and influence cannot be rated by the envy they arouse in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what they want. This book focusses not on the glories of the media, but on what is wrong with them and why, and how they may be made better. This powerful critique of American mass communications highlights four trends that together sound an urgent call for reform: the blurring of distinctions among traditional media and between individual and mass communication; the increasing concentration of media control in a disturbingly small number of powerful organizations; the shift from advertisers to consumers as the source of media revenues; and the growing confusion of information and entertainment, of the real and the imaginary. The future direction of the media, Bogart contends, should not be left to market forces alone. He shows how the public's appetite for media differs from other demands the market is left to satisfy because of how profoundly the media shapes the public's character and values. In conclusion, Bogart asserts that a world of new communications technology requires a coherent national media policy, respectful of the American tradition of free expression and subject to vigorous public scrutiny and debate. Commercial Culture is the most comprehensive analysis of the media as they evolve in a technological age. It will be of great appeal to general readers interested in mass communications, as well as professionals and scholars studying American mass media.
Product Identifiers
Publisher
Oxford University Press Inc
ISBN-13
9780195090987
eBay Product ID (ePID)
95052340
Product Key Features
Book Title
Commercial Culture: the Mass Media System and the Public Interest
Format
Hardcover
Language
English
Publication Year
1996
Number of Pages
396 Pages
Dimensions
Item Height
242mm
Item Width
164mm
Item Weight
775g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax number:
- AU 82107909133
- GB 293967539
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eBay item number:156136428332
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| Postage and handling | Each additional item | To | Service | Delivery*See delivery notes |
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