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Services Marketing: People, Technology, Strategy 8th Edition by Jochen Wirtz (En
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eBay item number:156188314550
Item specifics
- Condition
- ISBN-13
- 9781944659011
- Book Title
- Services Marketing: People, Technology, Strategy
- ISBN
- 9781944659011
- Publication Year
- 2016
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Services Marketing: People, Technology, Strategy (Eighth Edition)
- Publisher
- World Scientific Publishing Co Inc (USA)
- Subject
- Marketing
- Number of Pages
- 800 Pages
About this product
Product Information
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Product Identifiers
Publisher
World Scientific Publishing Co Inc (USA)
ISBN-13
9781944659011
eBay Product ID (ePID)
226745350
Product Key Features
Publication Name
Services Marketing: People, Technology, Strategy (Eighth Edition)
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2016
Type
Textbook
Number of Pages
800 Pages
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax number:
- AU 82107909133
- GB 293967539
Seller assumes all responsibility for this listing.
eBay item number:156188314550
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