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About this product
Product Information
Now in its seventh edition, this popular textbook has been developed to help students learn, understand and practice all of the elements of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international marketing as well as maintaining the international coverage in the case studies and illustrations.Product Identifiers
PublisherCengage Learning Emea
ISBN-139781473723702
eBay Product ID (ePID)225774227
Product Key Features
Number of Pages491 Pages
Publication NameInternational Marketing Strategy: Analysis, Development and Implementation
LanguageEnglish
SubjectMarketing
Publication Year2016
TypeTextbook
AuthorIsobel Doole, Robin Lowe, Alexandra Kenyon
FormatPaperback
Dimensions
Item Height260 mm
Item Weight825 g
Item Width195 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorRobin Lowe, Alexandra Kenyon, Isobel Doole
