Low-Cost Marketing Strategies : Field-Tested Techniques for Tight Budgets by Elizabet Deran (1987, Hardcover)

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"Low-Cost Marketing StrategieS" is a comprehensive guide to developing workable and affordable marketing strategies for such firms. In addition, an appendix contains valuable materials such as sample phone scripts, releases, and reply cards.

About this product

Product Identifiers

PublisherBloomsbury Publishing USA
ISBN-10027592341X
ISBN-139780275923419
eBay Product ID (ePID)95856614

Product Key Features

Number of Pages166 Pages
LanguageEnglish
Publication NameLow-Cost Marketing Strategies : Field-Tested Techniques for Tight Budgets
Publication Year1987
SubjectMarketing / General, General
TypeTextbook
AuthorElizabet Deran
Subject AreaEducation, Business & Economics
FormatHardcover

Dimensions

Item Height0.4 in
Item Weight14.6 Oz
Item Length9.2 in
Item Width6.1 in

Additional Product Features

Intended AudienceCollege Audience
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