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Managing Asian Destinations by Ying Wang, Catheryn Khoo-Lattimore, Anna Kwek, Aishath Shakeela (Paperback, 2018)

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AU $214.80

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Section 1: Overview. Chapter 1. Power and politics in tourism policy and planning in the Philippines (Edieser Dela Santa). (Aishath Shakeela, David Weaver). - Chapter 8 What Tourism Can Do: The Fall of Pastoral Manali Resort in the Kulu Valley of the Indian Himalayas (Tej Vir Singh, Masood A. Naqvi and Gaitree (Vanessa) Gowreesunkar).

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This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within Southeast-Asia and the wider Asia-Pacific region. As more Asian destinations enter the global tourism arena and more Asian travellers look to explore destinations in Asia and beyond, an understanding of how Asian destinations practice tourism is crucial to the future sustainable development of global tourism. This book provides an invaluable stock of research and knowledge based on the Asian practice and experience in destination planning, marketing, and management, offering insights into the latest development and trends in the region.