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Purple Chips : Winning in the Stock Market with the Very Best of the Blue Chip Stocks by John Schwinghamer (2012, Hardcover)
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- Buy It NowPurple Chips: Winning in the Stock Market with the Very Best of the Blue Chip St
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-101118294491
ISBN-139781118294499
eBay Product ID (ePID)114087365
Product Key Features
Edition2
Book TitlePurple Chips : Winning in the Stock Market with the Very Best of the bluechip Stocks
Number of Pages168 Pages
LanguageEnglish
Publication Year2012
TopicInvestments & Securities / Analysis & Trading Strategies, General, Investments & Securities / General
IllustratorYes
GenreBusiness & Economics
AuthorJohn Schwinghamer
FormatHardcover
Dimensions
Item Height0.6 in
Item Weight12.7 Oz
Item Length9.1 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
LCCN2012-419529
Dewey Edition23
Dewey Decimal332.63/22
Table Of ContentAcknowledgments xi Introduction 1 My Background 3 Chapter 1: The Psychology of Investing 7 Singles and Doubles Are Better 7 Tune Out the Noise 10 EPS Explained 11 Chapter 2: Purple Chips versus Blue Chips 17 Finding the Purple Chips 18 Minimum Seven Years of Positive and Growing EPS 18 Smooth and Predictable Growth in EPS 19 Minimum Market Capitalization of $1 Billion 23 Purple Chips versus Common Blue Chips 24 Dilution is a Value Killer 28 Dividends, or Getting Paid While You Wait 31 Purple Chips Make Money for Investors 31 Keeping It Simple: The Purple Chips Model versus Ratio Analysis 35 Con Edison versus Entergy 36 Wendy's versus McDonald's 37 General Mills versus Kraft Foods 39 Google versus Yahoo! 41 Chapter 3: Understanding and Seeing Valuation 43 The Normal Curve: An Odds-Based Approach 43 The Shifting EPS Line: A Quick Gauge of Value 45 Valuation Reset 49 Chapter 4: What Else You Need to Know 55 Earnings Trend 55 Value Traps 59 Valuation Trend 62 The P/E Ratio and Growth 69 How to Build a Portfolio of Purple Chips 71 Diversification 71 Position Size 72 Stop Loss Orders 73 No More Anchoring 74 Market Crashes 76 Do It Yourself 76 Chapter 5: When to Buy and Sell 79 Step 1: Draw the EPS Line 79 Step 2: Set the Buy and Sell Targets 82 Step 3: Adjust the Buy and Sell Targets 83 Buying Checklist 84 Selling Checklist 84 Chapter 6: Practice Case Studies 91 Case Study: Abbott Labs 93 Summary 106 Case Study: AutoZone 108 Summary 117 Case Study: Johnson & Johnson 118 Summary 127 Case Study: General Dynamics 129 Summary 136 Chapter 7: Purple Chips Summarized 137 Endnotes 141 Index 143 About the Author 149
SynopsisHow to make money investing in high-quality, low-risk stocks Purple Chips presents a unique stock-picking method based on identifying great companies based on simple visual examinations of financial health, applying three basic criteria to distinguish high-performing purple chip stocks from mere blue chip investments., How to make money investing in high-quality, low-risk stocks Purple Chips presents a unique stock-picking method based on identifying great companies based on simple visual examinations of financial health, applying three basic criteria to distinguish high-performing purple chip stocks from mere blue chip investments. The book also delves into the psychology of investing, arguing that most investors are better suited to winning small gains often and losing occasionally, rather than taking small losses often and winning big from time to time. In seven succinct chapters that feature plenty of helpful examples, graphs, and charts, author John Schwinghamer presents a simple and effective way to win with stocks. For more information, please visit www.PurpleChips.com., Praise for Purple Chips "In his book Purple Chips , John Schwinghamer makes a compelling case for the use of a disciplined, non-emotional approach to buying the best blue chip stocks. Investors of all stripes can benefit from a clear understanding of Schwinghamer's rule-based approach to investing." James P. O'Shaughnessy , author of What Works on Wall Street "John Schwinghamer's highly readable book, Purple Chips , is a must for investors who want to improve their odds of investment success without wasting an inordinate amount of time trying to decipher the volume of investment 'noise.'" J. Anthony Boeckh , founder of the Bank Credit Analyst and author of The Great Reflation For breaking news, new stock analysis and further tips for investing with the Purple Chips strategy, please visit purplechips.com
LC Classification NumberHG4661
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