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New Product Development for Dummies by Beebe Nelson and Robin Karol (2007, Perfect)
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Chapter 2: What Are You Developing, and Why?. Chapter 3: Defining Your Product Strategy. Part II: Charting the Ocean of Opportunity for New Products. Chapter 6: Picking Winners and Losing Losers. Chapter 7: Making the Most of Technology.
- Buy It NowNew Product Development For Dummies by Karol, Robin [Paperback]
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-100470117702
ISBN-139780470117705
eBay Product ID (ePID)95990704
Product Key Features
Book TitleNew Product Development for Dummies
Number of Pages384 Pages
LanguageEnglish
TopicDevelopment / General, General
Publication Year2007
IllustratorYes
GenreBusiness & Economics
AuthorBeebe Nelson, Robin Karol
FormatPerfect
Dimensions
Item Height0.9 in
Item Weight23.2 Oz
Item Length9.2 in
Item Width7.4 in
Additional Product Features
Intended AudienceTrade
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