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Marketing Engineering: Das Praxis-Handbuc
AU $105.83
Condition:
Brand new
A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details.
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- Buy It NowMarketing Engineering: Das Praxis-Handbuch f?r erfolgreiches IT-Marketing by Mar
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Located in: Melbourne, Australia
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eBay item number:156980332190
Item specifics
- Condition
- ISBN-13
- 9783540439189
- Book Title
- Marketing Engineering
- ISBN
- 9783540439189
- Publication Year
- 2002
- Type
- Textbook
- Format
- Hardcover
- Language
- German
- Publication Name
- Marketing Engineering: Das Praxis-Handbuch Fur Erfolgreiches It-Marketing
- Item Height
- 234 mm
- Publisher
- Springer-Verlag Berlin and Heidelberg Gmbh & Co. Kg
- Subject
- Computer Science, Management, Marketing
- Item Weight
- 537 g
- Item Width
- 156 mm
- Number of Pages
- 256 Pages
About this product
Product Information
Ich war 14, als ich glticklicher Besitzer meines ersten Computers, eines Sinclair ZX81, wurde und nicht viel alter, als ich gemeinsam mit meinem guten Freund Stephan Schulz begann, Computer-Software zu programmieren und zu vermark- ten. Wahrscheinlich gibt es keine bessere Schule fur die direkte Kopplung von Entwicklung und Verkauf, als irgendwann im Leben alles das einmal selbst ge- macht zu haben. Wir experimentierten mit Direktmarketing, Verkauf tiber Resel- ler, Distribution und strategischen Partnern. Leider wurden wir dabei nicht reich und mussten nach dem Abitur dann doch Studieren und damit etwas Verntinftiges lernen, urn nicht zu verhungern. Trotz eines BWL-Studiums bin ich der IT-Branche treu geblieben und habe seit 1987 in verschiedenen Marketingfunktionen gearbeitet. Ich habe in der Zeit eine groBe Zahl von IT-Unternehmen auch aus der Nahe kennen gelernt und neben groBen Erfolgsgeschichten auch so manchen Untergang miterlebt. Die meisten der Kollegen, die ich dabei kennen gelernt habe, werden mir recht geben, dass unser Alltag, Marketing in der IT-Branche, mit dem, was wir einmal gelernt haben, nur in den Grundztigen tibereinstimmt und dass leider auch die Patentrezepte amerika- nischer Marketinggurus nicht ganz so einfach auf deutsche Verhaltnisse zu tiber- tragen sind.
Product Identifiers
Publisher
Springer-Verlag Berlin and Heidelberg Gmbh & Co. Kg
ISBN-13
9783540439189
eBay Product ID (ePID)
95230222
Product Key Features
Number of Pages
256 Pages
Language
German
Publication Name
Marketing Engineering: Das Praxis-Handbuch Fur Erfolgreiches It-Marketing
Publication Year
2002
Subject
Computer Science, Management, Marketing
Type
Textbook
Format
Hardcover
Dimensions
Item Height
234 mm
Item Weight
537 g
Item Width
156 mm
Additional Product Features
Country/Region of Manufacture
Germany
Item description from the seller
Seller business information
VAT number: AU 82107909133, GB 293967539
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Seller feedback (1,465,401)
- 3***e (225)- Feedback left by buyer.Past monthVerified purchaseItem arrived as described, in perfect condition and in about a week. Well packaged in a large envelope and I thought it was well priced ... until I saw it elsewhere for half as much. Never mind, for a relatively low-priced item, I'm not too sore about paying more for this highly regarded tome. Good seller. Can recommended.
- c***c (461)- Feedback left by buyer.Past 6 monthsVerified purchaseA reliable and professional seller offering a wide range of items. Not always the cheapest option but certainly a store upon which you can depend. My goods were dispatched promptly, packaged appropriately and, upon receipt, found to be exactly as described. Communication throughout the process was good and I'd have no hesitation in purchasing from here in the future.Possibility (Wonder & Imagination) 500 Piece Jigsaw Puzzle by Paperblanks Hardco (#146371979206)
- 3***a (332)- Feedback left by buyer.Past 6 monthsVerified purchaseThe book was sent well packed and arrived in good condition. The seller was extremely supportive and when l explained that this book did not contain the content that l was looking for l was given a refund which happened very quickly and l offered to send the book back but the seller told me to keep it which l thought was very generous of the seller. I have bought books from this seller before and always had good service and in the future l will purchase again. Thanks to a very good seller.
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Popular categories from this Store
Seller feedback (1,465,401)
- 3***e (225)- Feedback left by buyer.Past monthVerified purchaseItem arrived as described, in perfect condition and in about a week. Well packaged in a large envelope and I thought it was well priced ... until I saw it elsewhere for half as much. Never mind, for a relatively low-priced item, I'm not too sore about paying more for this highly regarded tome. Good seller. Can recommended.
- c***c (461)- Feedback left by buyer.Past 6 monthsVerified purchaseA reliable and professional seller offering a wide range of items. Not always the cheapest option but certainly a store upon which you can depend. My goods were dispatched promptly, packaged appropriately and, upon receipt, found to be exactly as described. Communication throughout the process was good and I'd have no hesitation in purchasing from here in the future.Possibility (Wonder & Imagination) 500 Piece Jigsaw Puzzle by Paperblanks Hardco (#146371979206)
- 3***a (332)- Feedback left by buyer.Past 6 monthsVerified purchaseThe book was sent well packed and arrived in good condition. The seller was extremely supportive and when l explained that this book did not contain the content that l was looking for l was given a refund which happened very quickly and l offered to send the book back but the seller told me to keep it which l thought was very generous of the seller. I have bought books from this seller before and always had good service and in the future l will purchase again. Thanks to a very good seller.