Product Information
Rajinikanth is one of the most popular Film actors from South India. A devout, self disciplined human being..a rags to riches story..an embodiment of human values..a cult figure par excellence..the way he conducts him-self mnd his professional management of his career is unique. This book is an original and unique take on Brand Mangement, using Rajinikanth's superstardom as a model for building and sustaining a successful branProduct Identifiers
PublisherRupa & Co
ISBN-139788129120595
eBay Product ID (ePID)152433353
Product Key Features
Publication Year2012
SubjectManagement, Business
Number of Pages144 Pages
LanguageEnglish
Publication NameGrand Brand Rajini: Brand Management the Rajinikanth Way
TypeTextbook
AuthorP. C. Balasubramanian, Ram N Ramakrishnan
FormatPaperback
Additional Product Features
Country/Region of ManufactureIndia
Title_AuthorP. C. Balasubramanian, Ram N Ramakrishnan