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Costovation: Innovation That Gives Your Customers Exactly What They Want--And No

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eBay item number:157073906331

Item specifics

Condition
Very good: A book that does not look new and has been read but is in excellent condition. No obvious ...
ISBN
9780814439753

About this product

Product Identifiers

Publisher
Amacom
ISBN-10
0814439756
ISBN-13
9780814439753
eBay Product ID (ePID)
242541315

Product Key Features

Book Title
Costovation : Innovation That Gives Your Customers Exactly What They Want--And Nothing more
Number of Pages
208 Pages
Language
English
Publication Year
2018
Topic
Customer Relations, Accounting / General, Management, Production & Operations Management, Strategic Planning
Illustrator
Yes
Genre
Business & Economics
Author
Stephen Wunker, Jennifer Luo Law
Format
Hardcover

Dimensions

Item Height
0.8 in
Item Weight
12.5 Oz
Item Length
9.3 in
Item Width
6.3 in

Additional Product Features

Intended Audience
Trade
LCCN
2018-940799
Dewey Edition
23
Number of Volumes
1 Vol.
Dewey Decimal
658.5/14
Edition Description
Special
Synopsis
Cutting costs is a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? This book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Consider Planet Fitness--it grew to 7.3 million members by concentrating on casual exercisers. They want easy, low-cost access to good equipment. Although it's inexpensive to run, Planet Fitness ranks highest in gym satisfaction. Packed with examples and interactive exercises, Costovation explores cost innovation strategies that work for big and small companies alike including: open innovation and cost-sharing, simplifying products and turning waste into new offerings, how rivals are carving out niches, protecting positions, and dominating industries. Innovation and cost-cutting are not opposites. Combined, they expose untapped opportunities to outsmart and underspend competitors., Cutting costs is a common corporate refrain. But if you constantly slash expenditures, what happens to innovation How can you stay competitive and satisfy customers This book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Consider Planet Fitness--it grew to 7.3 million members by concentrating on casual exercisers. They want easy, low-cost access to good equipment. Although it's inexpensive to run, Planet Fitness ranks highest in gym satisfaction. Packed with examples and interactive exercises, Costovation explores cost innovation strategies that work for big and small companies alike including: open innovation and cost-sharing, simplifying products and turning waste into new offerings, how rivals are carving out niches, protecting positions, and dominating industries. Innovation and cost-cutting are not opposites. Combined, they expose untapped opportunities to outsmart and underspend competitors., Wow your customers . . . with "less." Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Consider Planet Fitness-it grew to 7.3 million members by concentrating on casual exercisers. Those folks don't care about frills. They want easy, low-cost access to good equipment. Although it's inexpensive to run, Planet Fitness ranks highest in gym satisfaction. Gourmet grocer, Picard, sells only frozen food. With less perishable inventory, they compress costs while delighting a discerning but busy clientele. Packed with examples and interactive exercises, the book explores cost innovation strategies that work for big and small companies alike. From open innovation and cost-sharing to simplifying products and turning waste into new offerings-readers learn how rivals are carving out niches, protecting positions, and dominating industries. Innovation and cost-cutting are not opposites. Combined, they expose untapped opportunities to outsmart and underspend competitors., Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? Costovation solves the dilemma of how to spend less and innovate more: by finding areas where less is exactly what customers want. From Khan Academy's democratized tutoring to Xiaomi's flash sales to Warby Parker's compressed supply chain, the book unlocks specific strategies for cutting costs while meeting or exceeding customer expectations. Challenge your assumptions about innovation-and tap this revolutionary approach for carving out niches, protecting positions, and dominating industries. Book jacket., A revolutionary approach broadens the definition of innovation beyond products to the business model itself.
LC Classification Number
HD45.W86 2018

Item description from the seller

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hpb-ruby

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Hello, and welcome to HPB_Ruby! We have been in business for over 50 years and we specialize in used books and media of all kinds. We ship via the US Postal Service and DHL from the USA. Items are ...
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