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I like this product alot. I believe it is best used on " aging " skin, probably over 40.............. I'm 57 with minimal wrinkles and lines, due in part to genetics ( # 1 ) and a lifetime of good regimented daily skin care. I don't just use this as a night cream. I also use it as a day cream, too for added protection and benefits. It's very silky smooth and you don't have to use much so the product will last longer. I shy away from much cheaper products because you end up using alot more volume each time you moisturize, and so, you probably end spending the same amount and don't even realize it. ALL Shiseido products are superior to most lines. With that said, I will always attempt to buy this product on Ebay for a less expensive price. It retails for $94 ladies! That is a bit pricy... And let me say this.........in my experience as an aging woman who values good skin care, there comes a point in all of our lives that even a face cream for $1,000 is not going to restore your youthful face you had in your 20's to 30's, right? At that point you need to find a moderately-priced facial cream ( and don't forget your neck area!!! ) and do good skin care twice a day. And don't forget good eating habits along with significant daily doses of Vitamin's B, C & E - do some on-line research for appropriate suggested daily doses. And one of the most important things is drinking lots of H2O everyday! AVOID spending a fortune of facial creams, they are not miracle workers - save that extra money and go see a Dermatologist for the latest innovations that can and will improve skin appearance and texture. At this point, facial creams that run into the hundreds of dollars is just ridiculous and is basically cosmetic companies preying on our desire to have more youthful skin ladies!!Read full review
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I always apply this cream at night. It is not so expensive but good composition and is perfect to my skin