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Citizen Coke: The Making of Coca-Cola Capitalism by Bartow J. Elmore (Hardcover)
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- Buy It NowCitizen Coke: The Making of Coca-Cola Capitalism by Bartow J. Elmore (Hardcover)
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Located in: Wodonga, VIC, Australia
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eBay item number:166606053466
Item specifics
- Condition
- ISBN
- 9780393241129
- Publication Year
- 2015
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Citizen Coke: the Making of Coca Cola Capitalism
- Item Height
- 244mm
- Publisher
- Ww Norton & Co
- Item Width
- 165mm
- Subject
- Business
- Item Weight
- 764g
- Number of Pages
- 432 Pages
About this product
Product Information
How did Coca-Cola build a global empire by selling a low-price concoction of mostly sugar, water, and caffeine? The easy answer is advertising, but the real formula to Coke's success was its strategy, from the start, to offload costs and risks onto suppliers, franchisees, and the government. For most of its history the company owned no bottling plants, water sources, cane- or cornfields. A lean operation, it benefited from public goods like cheap municipal water and curbside recycling programs. Its huge appetite for ingredients gave it outsized influence on suppliers and congressional committees. This was Coca-Cola capitalism. In this new history Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs. Its growth was driven by shrewd leaders such as Asa Candler, who scaled an Atlanta soda-fountain operation into a national empire, and boss Robert Woodruff, who nurtured partnerships with companies like Hershey and Monsanto. These men, and the company they helped build, were seen as responsible citizens, bringing jobs and development to every corner of the globe. But as Elmore shows, Coke was usually getting the sweet end of the deal. It continues to do so. Alongside Coke's recent public investments in water purification infrastructure, especially in Africa, it has also built-less publicly-a rash of bottling plants in dangerously arid regions. Looking past its message of corporate citizenship, Elmore finds a strategy of relentless growth. The costs shed by Coke have fallen on the public at large. Its annual use of many billions of gallons of water has strained an increasingly scarce global resource. Its copious servings of high-fructose corn syrup have threatened public health. Citizen Coke became a giant in a world of abundance. In a world of scarcity it is a strain on resources and all who depend on them.
Product Identifiers
Publisher
Ww Norton & Co
ISBN-13
9780393241129
eBay Product ID (ePID)
208977737
Product Key Features
Publication Name
Citizen Coke: the Making of Coca Cola Capitalism
Format
Hardcover
Language
English
Subject
Business
Publication Year
2015
Type
Textbook
Number of Pages
432 Pages
Dimensions
Item Height
244mm
Item Width
165mm
Item Weight
764g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:166606053466
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Item location:
Wodonga, VIC, Australia
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| Postage and handling | To | Service | Delivery*See delivery notes |
|---|---|---|---|
| AU $41.90 | United States | International Standard : tracked-no signature (7 to 15 business days) | Estimated between Thu, 9 May and Tue, 21 May to 43230 |
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| Will usually post within 4 business days of receiving cleared payment. |
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