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The Creative Process Illustrated: How Advertising's Big Ideas Are Born Griffin

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eBay item number:166637597197
Last updated on 04 May, 2024 02:13:18 AESTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
EAN
9781600619601
UPC
035313648939
ISBN
9781600619601
Book Title
Creative Process Illustrated : (How Advertising's Big Ideas Are Born)
Publisher
Adams Media Corporation
Item Length
12 in
Publication Year
2010
Format
Trade Paperback
Language
English
Illustrator
Yes
Item Height
0.5 in
Author
W. Glenn Griffin, Deborah Morrison
Genre
Design, Business & Economics
Topic
Personal Success, Advertising & Promotion, Graphic Arts / General
Item Weight
29.7 Oz
Item Width
9 in
Number of Pages
176 Pages

About this product

Product Information

Finally, answers to the question: How are big ideas born? Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture, that's not such a crazy idea. Take an intimate look into the creative processes of some of the top minds in the advertising industry. Get inspired as you learn about the people behind smart ad campaigns and see how they visualize their own search for a great idea. You'll find outstanding work from an eclectic mix of agencies, including TBWA\CHIAT\DAY, The Jupiter Drawing Room, Wieden+Kennedy, McGarryBowen, McCann Erickson, Ogilvy & Mather, Carmichael Lynch and 72andSunny. The Creative Process Illustrated represents a rare and remarkable look at the minds that fuel the ad industry. You'll be inspired to fresh thinking and better work immediately. Inside you'll find: Process canvases--sketches that visually represent the thought process leading to an idea, from some of the best minds in advertising. Profiles--insightful commentary from contributors, samples of their favorite work, perspectives from their colleagues and details of their professional accomplishments. Practical analysis--a breakdown of models of creativity, creativity as a problem-solving device, and putting the creative process to work for you.

Product Identifiers

Publisher
Adams Media Corporation
ISBN-10
1600619606
ISBN-13
9781600619601
eBay Product ID (ePID)
84275595

Product Key Features

Book Title
Creative Process Illustrated : (How Advertising's Big Ideas Are Born)
Number of Pages
176 Pages
Language
English
Publication Year
2010
Topic
Personal Success, Advertising & Promotion, Graphic Arts / General
Illustrator
Yes
Genre
Design, Business & Economics
Author
W. Glenn Griffin, Deborah Morrison
Format
Trade Paperback

Dimensions

Item Height
0.5 in
Item Weight
29.7 Oz
Item Length
12 in
Item Width
9 in

Additional Product Features

Dewey Edition
22
Lccn
2010-012984
Target Audience
Trade
Dewey Decimal
659.1
Lc Classification Number
Hf5823.G723 2010
Copyright Date
2010

Item description from the seller

Karin About Stuff

Karin About Stuff

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5***l (10787)- Feedback left by buyer.
Past 6 months
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The book I purchased is in so much better condition than described. Except for some expected tattering of the dust cover edges and yellowing of the pages, this 62-year old book looks almost new and unread. There was good communication with the seller, where my questions were promptly answered, and she offered a nice discount. The book was securely packaged, arrived quickly, and included a discount code for a future purchase. Great shopping!
s***h (10)- Feedback left by buyer.
Past month
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Item was very well packaged,in the exact condition as advertised,very responsive seller. It was delivered before expected. Very satisfied with the experience,definitely recommend.
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5 star seller. Accurate description, fair price, fast and safe delivery of glass items. Very well packaged.

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