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Electronic Commerce Paperback Gary Schneider Twelfth Edition
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Located in: Conroe, Texas, United States
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eBay item number:166702895850
Item specifics
- Condition
- Book Title
- Electronic Commerce Paperback Gary Schneider
- ISBN
- 9781305867819
- Subject Area
- Computers, Business & Economics
- Publication Name
- Electronic Commerce
- Item Length
- 9.2 in
- Publisher
- Course Technology
- Subject
- Management Information Systems, General, E-Commerce / General (See Also Computers / Electronic Commerce), Information Technology
- Publication Year
- 2016
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 1.3 in
- Features
- Revised
- Item Width
- 7.4 in
- Item Weight
- 34.5 Oz
- Number of Pages
- 624 Pages
About this product
Product Information
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and todays most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.
Product Identifiers
Publisher
Course Technology
ISBN-10
1305867815
ISBN-13
9781305867819
eBay Product ID (ePID)
219708080
Product Key Features
Publication Name
Electronic Commerce
Format
Trade Paperback
Language
English
Features
Revised
Subject
Management Information Systems, General, E-Commerce / General (See Also Computers / Electronic Commerce), Information Technology
Publication Year
2016
Type
Textbook
Subject Area
Computers, Business & Economics
Number of Pages
624 Pages
Dimensions
Item Length
9.2 in
Item Height
1.3 in
Item Width
7.4 in
Item Weight
34.5 Oz
Additional Product Features
Edition Number
12
LCCN
2015-960926
Lc Classification Number
Hf5548.32.S284 2017
Edition Description
Revised Edition
Table of Content
PART I: INTRODUCTION.1. Introduction to Electronic Commerce.2. Technology Infrastructure: The Internet and the World Wide Web.PART II: BUSINESS STRATEGIES FOR ELECTRONIC COMMERCE.3. Selling on the Web.4. Marketing on the Web.5. Business-to-Business Activities: Improving Efficiency and Reducing Costs.6. Social Networking, Mobile Commerce, and Online Auctions.7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues.PART III: TECHNOLOGIES FOR ELECTRONIC COMMERCE.8. Web Server Hardware and Software.9. Electronic Commerce Software.10. Electronic Commerce Security.11. Payment Systems for Electronic Commerce.PART IV: INTEGRATION.12. Planning for Electronic Commerce.
Copyright Date
2017
Dewey Decimal
658.054678
Dewey Edition
22
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:166702895850
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