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Branded Protest : Branding As a Tool to Give Prostest an Iconic Face by Ingeborg Bloem and Klaus Kempenaars (2020, Trade Paperback)

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US $39.18

ApproximatelyAU $57.67

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Ingeborg Bloem is a co-founder of xSITE with a studio in Amsterdam. Health & Beauty. Format Paperback. Author Ingeborg Bloem, Klaus Kempenaars.

About this product

Product Identifiers

Publisher
Bis B.V., Uitgeverij (Bis Publishers)
ISBN-10
9063695411
ISBN-13
9789063695415
eBay Product ID (ePID)
2309617986

Product Key Features

Book Title
Branded Protest : Branding As a Tool to Give Prostest an Iconic Face
Number of Pages
192 Pages
Language
English
Publication Year
2020
Topic
Graphic Arts / Branding & Logo Design, Art & Politics, Revolutionary
Genre
Design, Art, History
Author
Ingeborg Bloem, Klaus Kempenaars
Format
Trade Paperback

Dimensions

Item Height
0.9 in
Item Weight
22.6 Oz
Item Length
10.3 in
Item Width
7.2 in

Additional Product Features

Intended Audience
Trade
Synopsis
Many of the most successful and recognizable protest movements in the world make use of branding techniques, even when they simultaneously reject the general concepts of branding. Branded Protest dives into this antithesis. It researches the power of branding and the influence it has on current protest movements and gives iconic examples of unique branding-efforts that support protests. Many of the most successful and recognizable protest movements in the world make use of branding techniques, even when they simultaneously reject the general concepts of branding. Branded Protest dives into this antithesis. It researches the power of branding and the influence it has on current protest movements and gives iconic examples of unique branding-efforts that support protests. We are all exposed to branding: from a torn sheet of cardboard scrawled with handwriting to slick corporate advertising campaigns. Here, we take up the term branding to assess the visualization of iconic protest movements, and to identify the unique tools used to attract the general public and activate people to join in. Branding has become a means to unify a movement and to give protest a visual identity. For Branded Protest we spoke with organizers of protest movements around the world, to identify the particular techniques that help movements deliver a unique and clear message., Branded Protest takes closer look at the arbitrary - odd - relationship between "branding" and "protest". It researches the power of branding and its influence on current protest movements, giving examples of unique branding efforts that support protest. In today's world, we find that visual stimulation generally holds the key to success of a message. To streamline the process, branding is becoming an essential part of the communication channel. The success of the protest actions are increased by good branding. This book is a reference tool which will reflect on current protest developments in context with historic relevant protest movements. To show the differences and the common goal, the focus on the different branding tools of each individual protest is divided into main branding tool directions. For students, educational professionals, brand and graphic design professionals, and a design interested audience.

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Picture 1 of 1

Branded Protest : Branding As a Tool to Give Prostest an Iconic Face by Ingeborg Bloem and Klaus Kempenaars (2020, Trade Paperback)

About this product

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Books

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The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery by Brianna Wiest (Paperback, 2020)

Gravity Falls: Journal 3 by Alex Hirsch, Rob Renzetti (2016, Hardback)

KJV, Gift and Award Bible, Leather-Look, Black, Red Letter, Comfort Print: Holy Bible, King James Version by Zondervan (Paperback, 2017)

Atomic Habits: the life-changing million-copy #1 bestseller by James Clear (Paperback, 2018)

The Untethered Soul: The Journey Beyond Yourself by Michael A. Singer (Paperback, 2007)

NKJV, Gift and Award Bible, Leather-Look, White, Red Letter, Comfort Print: Holy Bible, New King James Version by Thomas Nelson (Paperback, 2018)

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