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Don't Think Pink : What Really Makes Women Buy - And How to Increase Your Share

whatpj16
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Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9780814408155

About this product

Product Identifiers

Publisher
Amacom
ISBN-10
081440815X
ISBN-13
9780814408155
eBay Product ID (ePID)
21038678124

Product Key Features

Book Title
Don't Think Pink : What Really Makes Women Buy - And How to Increase Your Share of This Crucial Market
Number of Pages
224 Pages
Language
English
Topic
Marketing / General, Consumer Behavior, General
Publication Year
2004
Genre
Business & Economics
Author
Lisa Johnson, Andrea Learned
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
17.6 Oz
Item Length
9.2 in
Item Width
6.1 in

Additional Product Features

Intended Audience
Trade
LCCN
2004-005393
Dewey Edition
22
Reviews
Choice: "A resource and roadmap to seeing through the eyes of women in their buying process. This book is must reading!"
Dewey Decimal
658.8/34/082
Synopsis
Purchases by women now total trillions of dollars annually, accounting for 85% of all consumer expenditures. So, reaching women should be considered the number one priority for most businesses. Don't Think Pink will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers. Based on painstaking research into women's experiences and perceptions, Don't Think Pink reveals: * How generational history, culture, life stages, and daily realities influence a woman's buying mind * How the manner in which women buy is more critical than what's being sold * How listening to women earlier and more often leads to more powerful strategies * How to use the Internet and other technology - both in market research and during the buying process - to gain a greater understanding of female consumers * How to gain a bigger share of the awesome purchasing power of women There's no question that women buy. Don't Think Pink explains what drives their buying decisions, and how businesses can capitalize on this enormous (and evergreen) market." ", Purchases by women now total trillions of dollars annually, accounting for 85% of all consumer expenditures. So, reaching women should be considered the number one priority for most businesses. Don't Think Pink will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers. Based on painstaking research into women's experiences and perceptions, Don't Think Pink reveals: * How generational history, culture, life stages, and daily realities influence a woman's buying mind * How the manner in which women buy is more critical than what's being sold * How listening to women earlier and more often leads to more powerful strategies * How to use the Internet and other technology -- both in market research and during the buying process -- to gain a greater understanding of female consumers * How to gain a bigger share of the awesome purchasing power of women There's no question that women buy. Don't Think Pink explains what drives their buying decisions, and how businesses can capitalize on this enormous (and evergreen) market., Don'¬"t Think Pink will help marketers see their brands through a woman'¬"s eyes, unlocking the secrets to developing products, services and marketing strategies that truly resonate with female buyers Don'¬"t Think Pink reveals: How generational history, culture, life stages, and daily realities influence a woman'¬"s buying mind How the manner in which women buy is more critical than what'¬"s being sold How listening to women earlier and more often leads to more powerful strategies How to best use the Internet and other technology both in market research and during the buying process How to map the way to a bigger slice of the awesome purchasing power of women
LC Classification Number
HC79.C6J64 2004

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