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The ROI of Thought Leadership: Calculating the Value that Sets Organizations A..

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eBay item number:167662875329
Last updated on 28 Jul, 2025 17:56:55 AESTView all revisionsView all revisions

Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9781394308910

About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1394308914
ISBN-13
9781394308910
eBay Product ID (ePID)
4069436626

Product Key Features

Book Title
Roi of Thought Leadership : Calculating the Value That Sets Organizations Apart
Number of Pages
240 Pages
Language
English
Publication Year
2025
Topic
Leadership, Economics / General
Genre
Business & Economics
Author
Anthony Marshall, Cindy Anderson
Format
Hardcover

Dimensions

Item Height
1.1 in
Item Weight
15.2 Oz
Item Length
9.1 in
Item Width
6.3 in

Additional Product Features

Intended Audience
Trade
LCCN
2024-038146
TitleLeading
The
Table Of Content
Foreword by Robert Safian vii Introduction 1 Part I By the Numbers: How Thought Leadership Creates Value 9 1 Thought Leadership Boosts Business Performance and Drives Spending 11 2 Producing Thought Leadership Delivers Clear ROI 29 3 Calculating Your Organization's Specific Thought Leadership ROI 43 Part II Building a Valuable Thought Leadership Capability 55 4 Rise Above the Fray: Creating Next-Level Thought Leadership 57 5 Eight Thought Leadership Archetypes 77 6 Unlocking Value: What Moves the Needle 93 Part III the Four Key Elements of Thought Leadership Execution 103 7 Balancing Your Thought Leadership Portfolio 105 8 Mastering the Mechanics of Storytelling 115 9 Optimizing a Thought Leadership Operating Model 129 10 Engaging With Targeted Business Leaders 155 Part IV Accountability and Outcomes 175 11 Measuring Your Success 177 12 The Thought Leadership Multiplier Effect 185 13 The Value of Thought Leadership, Quantified. Finally. 193 Notes 195 Appendix: Survey Methodology 205 Acknowledgments 209 About the Authors 211 Index 213
Synopsis
The power of corporate thought leadership, finally quantified through expansive rigorous empirical research The ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart reveals the findings of rigorious research conducted by authors Anthony Marshall and Cindy Anderson, leaders at IBM's Institute for Business Value (IBV), where they surveyed more than 4,000 C-level executives--half CEOs, half CFOs, CSCOs, CTOs and CIOs--to ask about their consumption of thought leadership content and the influence it has on their business purchase decisions and investments, as well as the use of generative AI in the production and consumption of thought leadership. The book also includes tools such as an "value calculator" that empowers every reader to assess the potential return for their specific organization. This book reveals the surprising findings of the research and answers questions, such as: How many people consume thought leadership and in what form? How many CEOs and executives say they have made a purchase decision? How much corporate spending is driven by thought leadership? How are organizations that produce thought leadership materials perceived and how are they rewarded? The ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart is an essential read for all business leaders seeking to finally understand the true business value of thought leadership initiatives.
LC Classification Number
HD57.7.A5255 2025

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