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Consumer Behavior by Wayne Hoyer, Rik Pieters, Deborah J. MacInnis (Paperback, 2017)

About this product

About this product

Product Information

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need.

Product Identifiers

Publisher
Cengage Learning, INC International Concepts
ISBN-13
9781305507272
eBay Product ID (ePID)
232709803

Product Key Features

Author
Wayne Hoyer, Rik Pieters, Deborah J. Macinnis
Publication Name
Consumer Behavior
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2017
Type
Textbook
Number of Pages
560 Pages

Dimensions

Item Height
277mm
Item Width
217mm
Item Weight
1157g

Additional Product Features

Title_Author
Deborah J. Macinnis, Rik Pieters, Wayne Hoyer
Country/Region of Manufacture
United States

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