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Consumer Behaviour by David Bednall, Leon G. Schiffman, Leslie Kanuk, Judith Wat

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eBay item number:174703831628

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Item specifics

Condition: Good

Seller notes: “Noticeable but minor wear, fray & spot marks on the outside edges of the cover and pages with the ...

ISBN: 9780724802203

Publication Year: 1997

Type: Textbook

Format: Paperback

Language: English

Publication Name: Consumer Behaviour

Author: Leslie Kanuk, David Bednall, Judith Watson, Leon G. Schiffman

Publisher: Pearson Higher Education

Item Width: 245mm

Subject: Marketing

Item Weight: 1448g

Number of Pages: 736 Pages

About this product

Product Information

This most popular international undergraduate Consumer Behavior text has been adapted to reflect the Australian Business environment. This edition uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural and decision making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research and problems in performing research. A vivid and lively writing style motivates student interest.

Product Identifiers

Publisher

Pearson Higher Education

ISBN-13

9780724802203

eBay Product ID (ePID)

95931996

Product Key Features

Author

Leslie Kanuk, David Bednall, Judith Watson, Leon G. Schiffman

Publication Name

Consumer Behaviour

Format

Paperback

Language

English

Subject

Marketing

Publication Year

1997

Type

Textbook

Number of Pages

736 Pages

Dimensions

Item Width

245mm

Item Weight

1448g

Additional Product Features

Title_Author

David Bednall, Leslie Kanuk, Leon G. Schiffman, Judith Watson

Country/Region of Manufacture

Australia

Item description from the seller

Seller assumes all responsibility for this listing.

eBay item number:174703831628

Last updated on 24 May, 2024 08:29:52 AESTView all revisionsView all revisions

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Postage and handling	To	Service	Delivery*See delivery notes
AU $64.85	United States	Australia Post International Standard	Estimated between Thu, 6 Jun and Mon, 17 Jun to 43230
AU $79.85	United States	Australia Post International Express	Estimated between Wed, 5 Jun and Mon, 17 Jun to 43230

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