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Picture 1 of 1
The 100 Billion Dollar Allowance: Accessing the Global Teen Mark
AU $12.76
Condition:
“Slight Creasing To Spine and Wear To Edges Of Pages”
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Located in: South East, United Kingdom
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eBay item number:175816898893
Item specifics
- Condition
- Good
- Seller notes
- “Slight Creasing To Spine and Wear To Edges Of Pages”
- Book Title
- The 100 Billion Dollar Allowance: Accessing the Global Teen Mark
- UPC
- 9780471298489
- ISBN
- 9780471298489
- EAN
- 9780471298489
- Type
- Textbook
- Format
- Hardback
- Language
- English
- Publisher
- John Wiley and Sons Ltd, John Wiley & Sons Inc
- Subject
- Sales & Marketing
About this product
Product Information
A fascinating insight into the lives of global teens, with clever tips and very clear steps to help any marketer find the way through to the hearts and minds of today's youth population. -Roy Edmondson, Presence and Publicity Director, Levi Strauss & Co. Elissa Moses's book does the best job I've ever seen of breaking down, bite by bite, a look at teen culture in a range of countries and across a range of industries. A bible for anyone doing business targeting global youth. -Marian Salzman, Worldwide Director, Brand Futures Group Insights from The $100 Billion Allowance have already helped Philips better connect to global youth. -Cor Boonstra, President, Royal Philips Electronics N.V. Anyone interested in globalization has to read The $100 Billion Allowance. Elissa Moses's new book stands alongside The Lexus and the Olive Tree by Tom Friedman as a twenty-first-century globalization guidebook. -Joseph T. Plummer, Executive Vice President, Director of Brand Strategy on Global Accounts, McCann Erickson Worldwide Elissa Moses is one of those rare shrinks who kws how to actively listen and exactly when to ask why ...but she never stops there. Elissa offers the clear explanations for action that any consumer-oriented company always needs. -Gerard Dufour, Founding Partner, BLIS, former Senior Director of Marketing, Royal Philips Electronics N.V. Elissa Moses feels the pulse of the global teen market and finds it vibrating with energy and bursting with potential for the astute marketer. -Arthur Selkowitz, Chairman and CEO, D'Arcy Masius Benton & Bowles The $100 Billion Allowance is filled with some wonderful insights for all marketers ...and parents. -Ron Berger, Chief Executive Officer, Messner Vetere Berger McNamee Schmetterer/EURO RSCG
Product Identifiers
Publisher
John Wiley and Sons Ltd, John Wiley & Sons Inc
ISBN-10
0471298484
ISBN-13
9780471298489
eBay Product ID (ePID)
95515615
Product Key Features
Format
Hardback
Language
English
Subject
Sales & Marketing
Type
Textbook
Dimensions
Weight
528g
Height
232mm
Width
162mm
Additional Product Features
Place of Publication
New York
Spine
21mm
Content Note
Ill.
Out-Of-Print Date
14/08/2012
Date of Publication
07/06/2000
Genre
Sales & Marketing
Country of Publication
United States
Item description from the seller
Business seller information
Value Added Tax number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:175816898893
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Item won't be sent to United States
Item location:
South East, United Kingdom
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Seller Feedback (225,344)
p***i (10170)- Feedback left by buyer.
Past 6 months
Verified purchase
This is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. I highly recommend this seller and would do business again anytime. Thank you.
c***2 (51)- Feedback left by buyer.
Past 6 months
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Great seller, as described and well packed. Good communication and quick delivery. Thanks
9***3 (85)- Feedback left by buyer.
Past 6 months
Verified purchase
A++++ seller, excellent service. Second hand book was in much better condition than described so very happy. Postage cost was very reasonable and package was received well before estimated date. Would buy from again. Thank you very much!!!
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