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Sponsorship: For a Return on Investment By Guy Masterman
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“Slight Creasing To Spine and Wear To Edges Of Pages”
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Located in: South East, United Kingdom
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eBay item number:176257834047
Item specifics
- Condition
- Good
- Seller notes
- “Slight Creasing To Spine and Wear To Edges Of Pages”
- UPC
- 9780750686402
- Book Title
- Sponsorship: for a Return on Investment
- Publisher
- Taylor & Francis Ltd
- Publication Year
- 2007
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 234mm
- Genre
- Sports
- Topic
- Management, Business
- Item Width
- 156mm
- Item Weight
- 544g
- Number of Pages
- 280 Pages
About this product
Product Information
Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen too. Now sponsors seek measurable return on their investment. Sponsorship: For a Return on Investment provides a unique insight on the use of sponsorship for a return on investment and will appeal to practitioners and undergraduate and postgraduate students alike. It builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship, and from two perspectives: * For rights owners, the importance of effectively acquiring and then developing a bespoke approach for the recruitment of sponsors for effective sponsorship programmes. * For sponsors, a better understanding of how sponsorship can be used for successful integrated marketing communications. A broad selection of examples and case studies from around the world are provided in order to demonstrate the importance of sponsorship on an international basis.
Product Identifiers
Publisher
Taylor & Francis Ltd
ISBN-13
9780750686402
eBay Product ID (ePID)
96497574
Product Key Features
Book Title
Sponsorship: for a Return on Investment
Format
Hardcover
Language
English
Topic
Management, Business
Publication Year
2007
Type
Textbook
Genre
Sports
Number of Pages
280 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
544g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:176257834047
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Item location:
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p***i (10156)- Feedback left by buyer.
Past 6 months
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This is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. I highly recommend this seller and would do business again anytime. Thank you.
c***2 (49)- Feedback left by buyer.
Past month
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Great seller, as described and well packed. Good communication and quick delivery. Thanks
9***3 (84)- Feedback left by buyer.
Past 6 months
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A++++ seller, excellent service. Second hand book was in much better condition than described so very happy. Postage cost was very reasonable and package was received well before estimated date. Would buy from again. Thank you very much!!!
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