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Professional Services Marketing: How the Best Firms Build Premie

Condition:
Good
Slight Creasing To Spine and Wear To Edges Of Pages
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Located in: South East, United Kingdom
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eBay item number:176288786924
Last updated on 26 Aug, 2024 13:06:58 AESTView all revisionsView all revisions

Item specifics

Condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
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“Slight Creasing To Spine and Wear To Edges Of Pages”
Book Title
Professional Services Marketing: How the Best Firms Build Premie
ISBN
9780470438992
Publication Year
2009
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
Item Height
232 mm
Author
Mike Schultz, John E. Dörr
Publisher
John Wiley and Sons Ltd
Subject
Marketing
Item Weight
550 g
Item Width
160 mm
Number of Pages
352 Pages

About this product

Product Information

A proven, experience-tested, research-based approach to marketing for professional services firms Professional Services Marketing is a field-tested and research-based approach to marketing and client development for professional services firms. Based on insight from firms that succeed and the science of how clients buy, it's the perfect book for consultants, attorneys, accountants, engineers, and other professional service providers. The book covers five key areas that are critical for firms that want to grow their revenues and themselves--creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; lead generation strategies; and developing business by winning new clients. It includes case studies that illustrate major points and quotes and stories from well-respected professionals in the industry. Mike Schultz (Framingham, MA) is Co-President of Wellesley Hills Group, where he works as a consultant and expert in professional services marketing. John E. Doerr (Framingham, MA) is Co-President of Wellesley Hills Groups and has spent 30 years in professional services.

Product Identifiers

Publisher
John Wiley and Sons Ltd
ISBN-13
9780470438992
eBay Product ID (ePID)
94520396

Product Key Features

Number of Pages
352 Pages
Language
English
Publication Name
Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
Publication Year
2009
Subject
Marketing
Type
Textbook
Author
Mike Schultz, John E. Dörr
Format
Hardcover

Dimensions

Item Height
232 mm
Item Weight
550 g
Item Width
160 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
John E. Dörr, Mike Schultz
LeafCats
378

Item description from the seller

Business seller information

Value Added Tax number:
  • GB 724498118
The_Book_Fountain

The_Book_Fountain

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