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Becoming Facebook : The 10 Challenges That Defined the Company That's Disrupting the World by Mike Hoefflinger (2017, Hardcover)

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ISBN: 0814437966. Author: Hoefflinger, Mike. Condition: New. Qty Available: 1.

About this product

Product Identifiers

PublisherAmacom

ISBN-100814437966

ISBN-139780814437964

eBay Product ID (ePID)228997696

Product Key Features

Book TitleBecoming Facebook : the 10 Challenges That Defined the Company That's Disrupting the World

Number of Pages256 Pages

LanguageEnglish

Publication Year2017

TopicIndustries / Computers & Information Technology, Web / Social Media, Entrepreneurship

GenreComputers, Business & Economics

AuthorMike Hoefflinger

FormatHardcover

Dimensions

Item Height0.9 in

Item Weight16.9 Oz

Item Length9.3 in

Item Width6.4 in

Additional Product Features

Intended AudienceTrade

LCCN2016-044188

ReviewsAdvance Acclaim for Becoming Facebook "â€¦fascinating and informative- really a must read." - Geoffrey Moore, author of Crossing the Chasm "A captivating insider's view..." - Ann Lewnes, CMO Adobe "...reveals how Facebook has become so important." - Marc Pritchard, Chief Brand Officer Procter & Gamble "Everyone from experienced leaders to ... entrepreneurs will gain insight." - Robert Siegel, Stanford Graduate School of Business "...Facebook changes the way we see the world. Knowing how may help you do the same." - Gokul Rajaram, father of Google AdSense, "...an excellent book on Facebook's growth, deeply knowledgeable, with a good take on future challenges..." --The Globe and Mail, "Intimate, fast-paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos." -800-CEO-Read, "The lessons outlined here can help you become the next Facebook in your business domain. How many do you already practice today?" Huffington Post, "Intimate, fast-paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos." --800-CEO-Read

Number of Volumes1 vol.

Edition DescriptionSpecial

SynopsisYou can't create a $300 billion company by accident in between classes. You may think you know the legendary story behind the beginning of Facebook by wunderkind Harvard student Mark Zuckerberg, but those who were actually there on the inside molding this social media idea into a game-changing, Goliath-sized company know the experience was far more tumultuous and uncertain than one might expect.As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Mike Hoefflinger had a front-row seat to the company's growing pains, stumbles, and reinventions. In Becoming Facebook, he shares the challenges faced and lessons learned during the coming-of-age times of the übercompany. Discover from an insider:* How Facebook recovered from its "disastrous" IPO* How the growth team achieved the impossible* Why Facebook's newsfeed ads were the company's most important business decision ever* How Google+ attacked and lost* Why and how Instagram and WhatsApp were added* And much more!Follow the social media giant from its almost mythical birth all the way to the overwhelming success it has been solidified in today, uncovering the lessons its leaders learned while overcoming setbacks and achieving greatness., You can't create a $300 billion company by accident in between classes. You may think you know the legendary story behind the beginning of Facebook by wunderkind Harvard student Mark Zuckerberg, but those who were actually there on the inside molding this social media idea into a game-changing, Goliath-sized company know the experience was far more tumultuous and uncertain than one might expect.As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Mike Hoefflinger had a front-row seat to the company's growing pains, stumbles, and reinventions. In Becoming Facebook, he shares the challenges faced and lessons learned during the coming-of-age times of the bercompany. Discover from an insider: - How Facebook recovered from its "disastrous" IPO- How the growth team achieved the impossible- Why Facebook's newsfeed ads were the company's most important business decision ever- How Google+ attacked and lost- Why and how Instagram and WhatsApp were added- And much more Follow the social media giant from its almost mythical birth all the way to the overwhelming success it has been solidified in today, uncovering the lessons its leaders learned while overcoming setbacks and achieving greatness., There is a whole lot more to the Facebook success story beyond its being launched out of a Harvard dorm as a new way to connect with friends. Learn from an insider the challenges it faced and crises averted while on its way to becoming the venerable giant it is today.

LC Classification NumberHM743.F33H64 2017