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Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketi..
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Item specifics
- Condition
- ISBN
- 9780134640112
About this product
Product Identifiers
Publisher
Pearson Education
ISBN-10
013464011X
ISBN-13
9780134640112
eBay Product ID (ePID)
8038265837
Product Key Features
Number of Pages
576 Pages
Publication Name
Marketing : Real People, Real Choices, Student Value Edition Plus MyMarketingLab with Pearson EText -- Access Card Package
Language
English
Publication Year
2017
Subject
Marketing / General
Type
Textbook
Subject Area
Business & Economics
Format
Ringbound / Mixed Lot
Dimensions
Item Height
0.8 in
Item Weight
38.4 Oz
Item Length
10.7 in
Item Width
8.4 in
Additional Product Features
Edition Number
9
Intended Audience
College Audience
Table Of Content
PART I. Understand the Value Proposition 1. Welcome to the World of Marketing: Create and Deliver Value 2. Global, Ethical, and Sustainable Marketing 3. Strategic Market Planning 3. Supplement: Build a Marketing Plan PART II. Determine the Value Propositions Different Customers Want 4. Market Research 5. Marketing Analytics: Welcome to the Era of Big Data! 6. Understand Consumer and Business Markets 7. Segmentation, Target Marketing and Positioning PART III. Develop the Value Proposition for the Customer 8. Product I: Innovation and New Product Development 9. Product II: Product Strategy, Branding, and Product Management 10. Price: What is the Value Proposition Worth? 10. Supplement: Marketing Math PART IV. Deliver and Communicate the Value Proposition 11. Deliver the Goods: Determine the Distribution Strategy 12. Deliver the Customer Experience: Goods and Services Via Bricks and Clicks 13. Promotion I: Advertising and Sales Promotion 14. Promotion II: Social Media Marketing, Direct/Database Marketing, Personal Selling, and Public Relations APPENDIX A. Marketing Plan: The S&S Smoothie Company APPENDIX B. Your Future in a Marketing Career
Synopsis
NOTE This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of MyLab(TM) and Mastering(TM) platforms exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab and Mastering platforms. For undergraduate Principles of Marketing courses. This package includes MyLab Marketing . Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows readers how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps readers actively learn and retain chapter content, so they know what's happening in the world of marketing today. Personalize learning with MyLab Marketing MyLab(TM) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Marketing: Real People, Real Choices, 9th Edition is also available via Revel(TM), an interactive learning environment that enables students to read, practice, and study in one continuous experience. 013464011X / 9780134640112 Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package Package consists of: 0134293142 / 9780134293141 Marketing: Real People, Real Choices, Student Value Edition 0134293185 / 9780134293189 MyLab Marketing with Pearson eText -- Access Card -- for Marketing: Real People, Real Choices, NOTE : This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of MyLab(tm) and Mastering(tm) platforms exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab and Mastering platforms. For undergraduate Principles of Marketing courses. This package includes MyLab Marketing . Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows readers how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps readers actively learn and retain chapter content, so they know what's happening in the world of marketing today. Personalize learning with MyLab Marketing MyLab(tm) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Marketing: Real People, Real Choices, 9th Edition is also available via Revel(tm), an interactive learning environment that enables students to read, practice, and study in one continuous experience. 013464011X / 9780134640112 Marketing: Real People, Real Choices, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package Package consists of: 0134293142 / 9780134293141 Marketing: Real People, Real Choices, Student Value Edition 0134293185 / 9780134293189 MyLab Marketing with Pearson eText -- Access Card -- for Marketing: Real People, Real Choices
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- d***o (425)- Feedback left by buyer.Past monthVerified purchaseThis was purchased by me about a month ago and unfortunately the item was lost(things happen and I get it) and seller reached out and was honest and told me if they found it they would reach out to me. Well they did and I purchased item again and it showed up in no time and couldn’t be happier. Thank you so much for your honesty.
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Seller feedback (8,958)
- d***o (425)- Feedback left by buyer.Past monthVerified purchaseThis was purchased by me about a month ago and unfortunately the item was lost(things happen and I get it) and seller reached out and was honest and told me if they found it they would reach out to me. Well they did and I purchased item again and it showed up in no time and couldn’t be happier. Thank you so much for your honesty.
- ****q (2143)- Feedback left by buyer.Past monthVerified purchaseShip out fast, packaged well. Described well. Love OZZY!!!
- s***b (3152)- Feedback left by buyer.Past monthVerified purchaseThe BEST packaging for a book I've ever purchased and the book is exactly as described. I highly recommend this seller, thank you!