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Airline Marketing And Management 7ed
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Located in: Taylors Lakes, VIC, Australia
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eBay item number:185357764117
Item specifics
- Condition
- ISBN
- 9781409401490
- Publication Year
- 2011
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Airline Marketing and Management
- Item Height
- 234mm
- Publisher
- Taylor & Francis Ltd
- Item Width
- 156mm
- Subject
- Management, Business
- Item Weight
- 726g
- Number of Pages
- 384 Pages
About this product
Product Information
Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: *Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. * An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. *The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. * Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. *Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. *Airline websites and their role as both a selling and distributing tool. *The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.
Product Identifiers
Publisher
Taylor & Francis Ltd
ISBN-13
9781409401490
eBay Product ID (ePID)
104106401
Product Key Features
Publication Name
Airline Marketing and Management
Format
Paperback
Language
English
Subject
Management, Business
Publication Year
2011
Type
Textbook
Number of Pages
384 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
726g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:185357764117
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Item location:
Taylors Lakes, VIC, Australia
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Seller Feedback (688)
r***a (889)- Feedback left by buyer.
Past year
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All good. As described, quality product, good comms, fast dispatch, let down by slow Au post, seems typical of Aus post out of Victoria
s***b (1448)- Feedback left by buyer.
Past year
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Excellent, thank you
j***6 (23)- Feedback left by buyer.
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:)
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Most relevant reviews
- 11 Sep, 2012
Thorough and insightful
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