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Marketing Fashion, Second Edition: Strategy, Branding and Promotion
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10 available / 1 sold
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Located in: East Hanover, NJ, United States
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Estimated between Tue, 23 Jul and Wed, 21 Aug to 43230
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eBay item number:185432281323
Item specifics
- Condition
- EAN
- 9781780675664
- UPC
- 9781780675664
- ISBN
- 9781780675664
- MPN
- N/A
- Item Length
- 25.4 cm
- Publication Year
- 2015
- Format
- Paperback
- Language
- English
- Book Title
- Marketing Fashion, Second Edition: Strategy, Branding and Promotion
- Illustrator
- Patricia Mumau
- Item Height
- 257mm
- Publisher
- Laurence King Publishing
- Item Width
- 190mm
- Item Weight
- 840g
- Number of Pages
- 240 Pages
About this product
Product Information
Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
Product Identifiers
Publisher
Laurence King Publishing
ISBN-13
9781780675664
eBay Product ID (ePID)
214434328
Product Key Features
Book Title
Marketing Fashion, Second Edition: Strategy, Branding and Promotion
Illustrator
Patricia Mumau
Format
Paperback
Language
English
Publication Year
2015
Number of Pages
240 Pages
Dimensions
Item Height
257mm
Item Width
190mm
Item Weight
840g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:185432281323
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| Will usually post within 20 business days of receiving cleared payment. |
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I was checking out audiobooks by Tara Moss on eBay & this one was at the best price. I thought I hadn't heard it, so I bought. Very quick processing by Seller, arrived on time, packaged well, sealed, new, BUT I found I already had it, but hadn't listened to it. It was my fault, considered returning it, & it was made easy thru' eBay & I was able to return it to seller. A seller with great items who was very accommodating, thank you for understanding.
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