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Seleccion de personal de ventas utilizando datos biograficos by Oviedo Garcia Maria de Los Angeles (Paperback, 2011)

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Product Information

La investigacion se centra en el ambito de la seleccion de vendedores, utilizando los datos biograficos como herramienta de medicion de constructos relevantes para el rendimiento de un agente de ventas. Se trata de una tecnica de evaluacion del desarrollo del individuo a partir de sus experiencias y comportamientos pasados. A partir de las escalas de medida de estos constructos relevantes, una vez demostrado su efecto en el rendimiento (asi como su peso y magnitud), se propone un Instrumento de Seleccion basado en Datos Biograficos. Para lograr la validez y la generalizacion de este Instrumento es necesario contar con un criterio valido y una medida fiable del mismo. Por este motivo, se estudia y se demuestra que la estructura dimensional del constructo rendimiento, para un agente de ventas, se compone de dos dimensiones, de acuerdo con el modelo de Borman y Motowidlo.

Product Identifiers

Publisher
Eae Editorial Academia Espanola
ISBN-13
9783846566206
eBay Product ID (ePID)
141567554

Product Key Features

Author
Oviedo Garcia Maria De Los Angeles
Publication Name
Seleccion De Personal De Ventas Utilizando Datos Biograficos
Format
Paperback
Language
Spanish
Subject
Accounting, Management
Publication Year
2011
Type
Textbook
Number of Pages
504 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
730g

Additional Product Features

Title_Author
Oviedo Garcia Maria De Los Angeles

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