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Managing Brands by Laforet, Sylvie
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eBay item number:186130138454
Item specifics
- Condition
- EAN
- 9780077117481
- UPC
- 9780077117481
- ISBN
- 9780077117481
- MPN
- N/A
- Item Length
- 25.4 cm
- Publication Year
- 2009
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Managing Brands
- Item Height
- 262mm
- Publisher
- Mcgraw-Hill Education-Europe
- Item Width
- 197mm
- Subject
- Management
- Item Weight
- 938g
- Number of Pages
- 560 Pages
About this product
Product Information
Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy and the pivotal role of branding in today's business environment.Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed. Clear and comprehensive coverage examines the naming, design and packaging of a brand, how brand images and messages are created, and the theory of positioning brands in the market. The text also tackles how to successfully extend brands and manage brand portfolios, and sustain brands throughout their life cycle.Informed by the latest research and developments in branding, this textbook also has an emphasis on the managerial, corporate and strategic decisions facing today's brand manager, including: *Brand equity- what brands are worth to companies and how they can be valued *Building brands and building the business- how brands contribute the success of corporations and companies *The role of brands in building corporate reputation- harnessing the power of social marketing and facing the challenges of ethical, environmental, and socially responsible branding.
Product Identifiers
Publisher
Mcgraw-Hill Education-Europe
ISBN-13
9780077117481
eBay Product ID (ePID)
103398544
Product Key Features
Publication Name
Managing Brands
Format
Paperback
Language
English
Subject
Management
Publication Year
2009
Type
Textbook
Number of Pages
560 Pages
Dimensions
Item Height
262mm
Item Width
197mm
Item Weight
938g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:186130138454
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