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BRing new technology to the market Kathleen R Alan

ab2311-123
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AU $162.55
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Condition:
Very good
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Located in: Helidon, QLD, Australia
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eBay item number:186131051723
Last updated on 17 Mar, 2024 16:51:30 AEDSTView all revisionsView all revisions

Item specifics

Condition
Very good: A book that does not look new and has been read but is in excellent condition. No obvious ...
ISBN
9780130933737
Publication Year
2003
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Bringing New Technology to Market
Item Height
241mm
Author
Kathleen R. Allen
Publisher
Pearson Education (Us)
Item Width
185mm
Subject
Computer Science, Marketing, Business
Item Weight
680g
Number of Pages
384 Pages

About this product

Product Information

For undergraduate/graduate courses in Entrepreneurship, Technology Commercialization, Technology Start-ups, and Management of Technology. This text presents a comprehensive look at the issues related to the commercialization of intellectual property, and contains three major themes that infuse all of the concepts presented: value creation, speed, and entrepreneurship. It enables students to understand different business models and processes, and teaches them how to successfully recognize opportunity and commercialize the intellectual property they develop. The book focuses on management, marketing, product development, and operations strategies that work in a high-tech environment.

Product Identifiers

Publisher
Pearson Education (Us)
ISBN-13
9780130933737
eBay Product ID (ePID)
96188275

Product Key Features

Author
Kathleen R. Allen
Publication Name
Bringing New Technology to Market
Format
Hardcover
Language
English
Subject
Computer Science, Marketing, Business
Publication Year
2003
Type
Textbook
Number of Pages
384 Pages

Dimensions

Item Height
241mm
Item Width
185mm
Item Weight
680g

Additional Product Features

Title_Author
Kathleen R. Allen
Country/Region of Manufacture
United States

Item description from the seller

ab2311-123

ab2311-123

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